Recipients of the “Certified Direct-Response Copywriting Specialists” designation must complete an advanced, 6 module, 41 lesson online course and pass 5 quizzes and a final exam that tests on the full spectrum of direct-response copywriting methods and selling via the written word. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice.
Here are a just a few highlights from the course:
- #1 rule – people don’t like being sold
- Copywriting touches every aspect of the customer journey.
- Copywriting sequence is critical of delivering the benefits at the right moment in the customer’s journey.
- Different copy at different stages in the sequence
- Headlines make or break the entire promotion
- The prospect is the most important element in copywriting, motivating them to take action
- Look for Unique differences that the prospect will like, that You’re excited about, and set your product or service apart.
- Use the USP (Unique Selling Proposition) everywhere – taglines, headlines, subheads, subject lines, social adds, testimonials, restate in the Call-to-action
- People buy transformation – from a less desirable before state to a more desirable after state. And that transformation shift IS the purpose of the copy.
What’s an area of focus you’d like to improve? There are no excuses… Everything is literally a click away, either from a YouTube Video, Book or Audio from Amazon, or by hiring an expert, freelancer, or agency that specializes in that topic.