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Dan Janal's Irreverent Marketing Memo - PowerPoint Re-Evaluated
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NewsTip -- Story Ideas and Contacts NewsTip -- Story Ideas and Contacts
Washington , DC
Monday, March 26, 2012

 
 
1.     Where in the World Is Dan Janal?

2.     Fast Marketing Tactics

3.     Why PowerPoint Doesn't Suck, After All

4.     Our Service to Help You Become a Thought Leader



1.     Where in the World Is Dan Janal?
Ramping up publicity for my new book, "Reporters Are Looking for YOU!" which shows all my tips for getting quoted with PR LEADS and other services where reporters need help finding experts. Check out my interviews on: SpeakerNetNews: http://ow.ly/9SClb "New Rules for Press Releases" Tuesday, March 27, 2012, 7 p.m. Eastern Upcoming: Rain TODAY: Barry Moltz: If you'd like to interview me for your audience, send an email to dan@prleads.com Get your copy at Amazon.com



2.     Fast Marketing Tactics
Put a # hashtag in your tweets to reach targeted audiences. For example #PR, #publicity, #smallbiz, #speakers. Find your target audience by searching for tweets and searching Google. Thanks to Speaker Marketing Coach David Newman for showing me the light – and new audiences.



3. Why PowerPoint Doesn't Suck, After All
Speakers love to criticize PowerPoint. I was one of them. I'm not any longer. When speakers slam PowerPoint, they say things like: "You shouldn't read your presentation." "If they can read your presentation, then what extra value do you bring?" "PowerPoint takes the attention from the speaker – and you're the reason they are there." "John Kennedy didn't need PowerPoint."  < br />Well, yes, those are all true. But. Those arguments ignore a few realities. I wish you could have been there when I was sitting in a presentation at the SMX Search Marketing Conference in San Jose recently. I was not an august presenter. I was a mere audience member.  I was there to learn. Every speaker had a PowerPoint. I snickered at the use of PowerPoint. But after a few minutes as a learner, not a speaker, I had an epiphany.

PowerPoint made it easier to learn. How?

1.     I could immediately tell which points were the most important. Most speakers had 10 minutes to present. They spoke fast so they could meet their deadlines. With all that info to digest, where can an audience member focus? It helps to have the key points highlighted on PowerPoint. Thank you, PowerPoint.

2.  ;  When speakers mentioned resources, I could see the website addresses and write them down. No time was wasted by people asking speakers to repeat the name of the product or the address and spell it out. As a speaker, I know that I've had to do that for audience members who somehow can't spell "com" as in "dot.com." Or "Is that a forward slash or a back slash?" Or "What is a hash tag?" Thank you, PowerPoint.

3.     Slides that had graphs are worth their weight in gold. Pictures and charts tell stories in ways that words can't. Thank you, PowerPoint.

4.     We all have different learning styles. PowerPoint helps those of us with the visual learning style. Thank you, PowerPoint.

5.     PowerPoint also helped to create a permanent record of the information. We could download the slides to review notes and pick u p points that flew by quickly. Of course, it would be hard to follow some presentations solely with slides and not the accompanying audio, but the speaker makes better slides than I can take notes. Thank you, PowerPoint. So there you have it. I am a reformed PowerPoint basher. I have seen the light. I hope I can save future audiences. I've had it up to here with the "auditory elite." Just because you like to speak, doesn't mean we like to listen! This article can be re-printed in your ezine or website if you include the following information: Dan Janal helps small businesses get publicity so they can sell more products. My clients get terrific results from my coaching, consulting, done-for-you services and do-it-yourself tools.  For info, go to www.prleadsplus.com or call me at 952-380-1554.

4. How Can I Help You? Services I Offer So I never assume, here's a brief list of services I offer.



A. Consulting/Coaching/Mentoring
By hour or by project. For info, please see Publicity Leads to Profits.com



B. Writing:
News content (media releases, executive bios, fact sheets, industry trend overviews, customer case studies, corporate profiles and more) Bylined articles/guest columns, product sale sheets, Questions & Answers, FAQs, Marketing copy



C. Publicity
1. Press release writing, search engine optimization and distribution via PR Newswire http://www.PressReleaseSender.com 2. PR LEADS - queries from reporters at top media outlets who want quote experts like you  http://www.PRLEADS.com So, where do your marketing and PR programs fit? Call us at 952-380-9844 for a free initial consultation. All the best, Dan Janal Your Fearless PR LEADER http://www.PRLEADSPLUS.com 952-380-1554

FTC DISCLOSURE: Any income claims shared by my students, friends, or clients are understood to be true and accurate, but are not verified in any way.     Any products, programs, or personal recommendations made in this or any email communication from JANAL Communications, or PR LEADS for 3rd parties will likely result in some form of compensation from said 3rd party.     Always do your own due diligence and use your own judgment when making buying decisions and investments in your business.

DISCLAIMER:    Concepts and strategies shared in this and any email communication from PR LEADS or JANAL COMMUNICATIONS are ideas that have worked for members of our team, students, clients, and friends.     They are not specific advice for your business. Always use your own judgment and/or get the advice of professionals to find the right strategies for your business and your particular situation. .
PO Box 130 Excelsior, MN 55331
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Dateline: Washington, DC United States
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