I’m cautioning a local politician who apes The Donald’s Twitter style not to.
And – because radio talent is, effectively, “running for election” non-stop – you shouldn’t either.

4 reasons why:

• Relentless negativity gets old quickly. We all know, and seek to avoid, someone whose glass is ALWAYS half-empty. Don’t be her.
• Bellicose braggadocio gets old even quicker. And “I,” “I,” “I,” “me,” “me,” “me” validates an unfortunate radio caricature.
• The politician I’m warning is a grandmother; and might reckon that crabby demographic cohorts are heavy voters, which they are. But on Twitter, 70-somethings are WAY-outnumbered by younger users. Millennials are repelled by acrimony and seek consensus.
• Once it’s out there, you can’t take it back…even if you delete-the-Tweet. For several years, The Library of Congress has archived all Tweets. And those who don’t wish you well may have saved what you uttered…something politicians learn the hard way when their words show up on opponents’ campaign commercials. And we’ve all read radio trade press reports of DJs and talkers who’ve been fired for Social Media faux pas.