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Custom Software Can Benefit User Experience and Growth
Elinor Stutz  --   Top One Percent Influencer and Sales Performance Guru Elinor Stutz -- Top One Percent Influencer and Sales Performance Guru
For Immediate Release:
Dateline: Washington, DC
Tuesday, May 28, 2024


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Custom Software Benefits Your User Experience and Growth

Your online identity is as vital as, say, your physical identity. It should be relatively unique and should stand out. For websites, the layout of the pages, color combinations, fonts, and navigation map should differ from your competitors. But not too different, or your website will stand out as an anomaly.

Readymade templates are available online in both flavors, free and paid. However, the biggest drawback of these templates is that all websites using the same template will tend to look similar unless you make drastic changes to the design and layout. Custom web development is creating a website specifically for your brand or product. Its design is meant to appeal to your target audience and give you an edge over your competition. 

Would creating a custom site from scratch have a high enough ROI to warrant the cost? Our collaborative blog offers insights into how custom software can benefit your user experience and growth.


Benefit User Experience and Growth

UI/UX Design and Why It Is So Important

The user interface is one of the most common factors in website or app design. The impact of an exemplary user interface is directly proportional to its user experience. That means the better the user interface, the better the user experience.

But what does that have to do with our topic at hand? What does UI/UX design have to do with custom website development?

Well, when we create a custom website, we can design our user interfaces to improve the user experience. Many professional web designers and developers work with UI/UX designers to create websites that aim to please their consumers.

However, templates tend to restrict that. Even WordPress, a beneficial web development technology with a massive following, sometimes requires custom development to address the limitations of bringing a UI/UX design to life.

That is why a custom-designed website will implement its UI/UX design from the get-go, making the website feel and look more naturally appealing. But why do we need to implement UX design in the first place? Simply put, the better the user experience interacting with your website, the higher the chance they will adopt or return to it. And in the competitive business world, experience is a massive factor if leveraged well.

Critical Elements of UI/UX Design

Whenever we create a new UI/UX design and implement it, there are a few factors we need to cover. These factors ensure that the effort to develop a custom web design and UI/UX design is well worth it. Let’s look at what they are.

Information Architecture

One of the most critical factors when creating UI/UX designs is that the architecture includes all the information required to fulfill the business requirements of your website. Suppose there is a web app a team of designers and developers are working on. The information architecture will ensure that the app works and acts the same, no matter what web browser it uses.


Wireframing is an essential task used to test a web page or app before it is launched in the market. This is especially useful when working with custom software development. Wireframing builds a mockup of the website or app in question, and then specific procedures or interactions are tested to see how the product will react in real life.

Visual Design

Visuals are an essential part of the user experience process. Good visuals can affect an end user’s behavior and acceptance. While visuals like images or custom graphics can be helpful to the website, their primary function is to affect the audience and positively influence their behavior.

Interaction Design

As the name suggests, interaction design creates a hypothetical design of how a user would interact with your product. That is why brightly colored calls to action, big, bold fonts, audio, and visuals can influence user interactions with your website or web app.


Usability refers to the ease of usage or friendliness of your website or web app. It means how easily users can access the information they desire from your website and how your product handles issues like incorrect inputs or interactions.

The Impact of User Experience

As we discussed earlier, custom-developed websites allow us to think and design from the user’s perspective from the ground up. Implementing features in post-development that are designed to improve the experience may be helpful. Still, it often fails to have as strong of an impact as a custom-designed, user-friendly website.

Many amateur designers believe an excellent UI/UX web design means a graphics-intensive website. That is not the case. User experience is all about leveraging your design to make it easy and comforting for the user to browse. We see simple websites with a beautiful implementation of UX design, while many visually appealing websites are considered very bad by UX standards.

Templates, especially those available freely, have often been designed without consideration for user experience. Even if they are designed to make the process enjoyable for users, there is no guarantee that they will have the same effect on your website.

A custom-developed website, however, will start with your prospective users and what they like or expect from your website. Then, taking that information, they will create a web layout that will offer a great experience to your audience.

Custom vs. Template

Many people support the custom development of websites over template-based development, while others believe template-based development is the better option. How can you choose one over the other? Let’s look.


Uniqueness is a factor that sets your site apart from the competition. Custom web development offers a far better chance of being unique than template-based development, as it is easy for each design to be made from scratch.

Website Speed

The loading times for different web pages and all their elements are often quicker in custom-developed websites due to the absence of bloatware, which is often found in template-based websites.


Scalability is an important factor nowadays, with businesses looking to create websites that can be expanded along with them as their business grows. Template-based websites often find it challenging to scale after some time, if they scale at all, and may require changing the theme. Custom websites, too, need to be designed for scalability; otherwise, they won’t be able to do so when required.

Customer Journeys

Customer journeys are mockups where a business can map how a prospective customer interacts with and navigates its website. This allows developers to create a more seamless browsing experience and better access to required data. Custom websites can be designed according to customer journeys, while template-based websites have limited room for editing and changing.

In Conclusion: Custom Software Can Benefit User Experience and Growth

Ultimately, while template-based websites are an excellent option for many businesses, custom web development is far superior to factors like user experience. From improved browsing speeds to a customer-first design approach, custom-developed websites can be the difference between a website becoming a great hit or just one of the many.

For more Insights, Visit Elinor’s Amazon Author Page

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Sales Tips: Custom Software Development Benefits User Experience and Growth

  1. Know the needs and desires of your audience, including your next new employer, in detail. Be Inspired and Inspiring!
  2. Realize which new technologies excite you to research and implement appropriately.
  3. Read varying business and technology newsletters to compare ideas for moving forward.
  4. Monitor the stock market and financial advisors to determine which technology is widespread and may most affect you.
  5. Research your top three competitors to realize the types of technology and software they utilize in common.
  6. Confer with peers concerning custom software and who they use to develop unique business systems.
  7. Recognize how and where you may simplify the usage of your business tools.
  8. Ensure you welcome feedback from clientele.
  9. Encourage staff to provide updates they learn about to share at team meetings and put them into a suggestion box.
  10. Today’s insights are provided to help you achieve the Smooth Sale!

Today’s insights are provided to help you achieve the Smooth Sale!


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Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences and authored: The International Best-Selling Book, Nice Girls DO Get the Sale: Relationship Building That Gets Results.” In addition to being translated into four languages, it reached the remarkable and unique level of being hailed Evergreen. Stutz’ commitment to community service led to the writing of her second best-selling book, HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.”

Kred proclaimed Stutz as a “Top 1% Influencer for Social Media,.  CEO World Magazine named Stutz as one of “The brightest sales minds to follow on Twitter”.  Bizzhum and NowISeeIt both named the Smooth Sale Blog as one of the “Top 100 Most Innovative Sales Bloggers.”  Stutz consults and speaks worldwide.

Connect with Stutz:

Twitter: @smoothsale  
LinkedIn: Elinor Stutz

Youtube:  Elinor Stutz

Elinor Stutz (she/her/hers)
International Bestselling Author, Top 1% Influencer, Inspirational Speaker
Smooth Sale 



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News Media Interview Contact
Name: Elinor Stutz
Title: CEO, Speaker, Author
Group: Smooth Sale
Dateline: Ashburn, VA United States
Direct Phone: 408-209-0550
Main Phone: 408-209-0550
Cell Phone: 408-209-0550
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