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Matthew Cossolotto
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matthew@ovations.com Author of The Real F Word, Matthew Cossolotto ? aka The Empowerment Pro ? Issues Second in a Series of ?Your Personal EmpowerMinute? Messages
Your Personal EmpowerMinute Number 2:
The Wisdom of Yoda: ?Named Must Your Fear Be?
YORKTOWN HEIGHTS, NY ? April 19, 2009 ? Matthew Cossolotto, author of the The Real F Word: The 7 FAILURE Traps of Highly Disempowered People (and what to do about them), has issued the second in a series of short, periodic ?Your Personal EmpowerMinute? messages.
Cossolotto explained the purpose of the ?Your PersonalEmpower Minute? messages this way: ?This series of short messages will help people avoid common failure pitfalls and stay on track toward their goals. This initiative fits in with my overall goal ? reflected in The Real F Word and my speaking programs ? of creating accessible, effective, easy-to-follow steps to help people escape from FAILURE Traps and get on the SUCCESS Track.?
Your Personal EmpowerMinute Number 2
The Wisdom of Yoda: ?Named Must Your Fear Be?
We can learn a lot from Yoda. In Star Wars, Episode III: Revenge of the Sith, the diminutive Jedi uttered this insightful nugget: ?Named must your fear be before banish it you can.?
Yoda is absolutely right. But I believe his insight extends far beyond banishing fear. The same principle applies to overcoming other habitual barriers to success.
In my new book -- The Real F Word -- I recommend a ?Fix FAILURE First? approach to personal change, providing an easy-to-follow process called the Three Rs (Recognize, Reject, and Replace) for overcoming the seven disempowering FAILURE habits that cause so many people to fall short of their potential. This is how you reprogram your HabitForce so it works for you, not against you.
Built around two easy-to-remember seven-letter acronyms -- FAILURE and SUCCESS ? The Real F Word helps readers escape from self-defeating FAILURE traps and get on the SUCCESS track.
And so I offer this paraphrase of Yoda?s words: ?Named must your FAILURE habits be before banish them you can.?
In other words, we first must recognize (or name) our FAILURE habits before we can reject and replace them with their SUCCESS counterparts.
As Yoda might say: May the HabitForce be with you!
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Cossolotto said his YPEM messages will be soon be available online in a variety of formats, including text, audio, and video. The Real F Word can be ordered on www.Amazon.com. Visit www.TheRealFWord.com for more information.
About Matthew Cossolotto
Matthew Cossolotto is a former aide to Congressman Leon Panetta and to Speaker of the US House of Representatives Jim Wright. His private-sector career includes stints as a CEO-level speechwriter and communications executive at MCI, Pepsi-Cola International, and GTE. In 1996, Matthew launched Ovations International ? "Home of the Standing O®" For more information, please visit or www.ovations.com or www.YourPersonalEmpowerMinute.com.