Veteran public relations expert Edward Segal, author of the forthcoming book on crisis management, said today that because of the coronavirus crisis, Nicholas Brealey Publishing has decided to expedite the release of the book from June to next month. Paperback and e-book editions of Crisis Ready: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies can now be pre-ordered on Amazon at this link: https://amzn.to/2qTbCfi

"I wrote the book to help companies and organizations deal with COVID-19 and any other crisis. I'm pleased that, thanks to Nicholas Brealey, my advice concerning the effective strategies, tactics, and techniques for preparing for and managing a crisis will be available sooner rather than later," Segal said.

Segal's new book is based on the premise that it's not a matter of IF a scandal or crisis will hit, it's WHEN. How a company deals with it will have lasting impact on their reputation, profits, and more. But for most organizations, when a crisis hits, they're caught off guard and ill-prepared.

Crisis Ready is for CEOs, senior staff, corporate communication professionals, HR and legal teams, boards of directors, and front-line employees who need to know what to do in the moment: what levers to pull and what moves to make in real time when faced with a crisis, scandal, or disaster.

This book is written with the need for speed in mind. It's concise and practical with a light touch and occasional humor to help people on the front lines prepare for, survive, and bounce back from a crisis.

Crisis Ready includes dozens of anecdotes, stories, and lessons about how companies, organizations, and individuals - ranging from Amazon, Apple, and the European Union, to Disney, Starbucks, and entrepreneur Elon Musk - have prepared for, created, managed, and communicated about crisis situations.

About Edward Segal

Edward Segal has than 30 years of experience as a crisis management expert, CEO, public relations consultant, journalist, communications director, and press secretary for members of Congress and political candidates. He is the former marketing strategies columnist for the Wall Street Journal's startupjournal.com and the author of two public relations handbooks.

Segal managed numerous crisis situations as the CEO of two trade associations; advised and helped others to get through a variety of crises ranging from the arrest and firing of CEOs, allegations of sexual harassment, and hate crimes to forged documents, business and personal bankruptcies, and the environment; and conducted crisis management and communication training for hundreds of CEOs and other top company officials.

For more information, go to GetCrisisReady.com

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