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China's Blue Focus Refocuses International Push
From:
O'Dwyer's Public Relations News O'Dwyer's Public Relations News
For Immediate Release:
Dateline: New York , NY
Friday, August 23, 2019

 
Blue Focus

China's Blue Focus Intelligent Communications Group is merging its international units into Legacy Acquisition Corp., a Big Board-listed $300M special purpose acquisition company.

Legacy will be recast as Blue Impact and headquartered in Mountain View, CA.  BFICG will own a 44 percent stake in the new entity.

BI will include Canada's Vision 7 (Citizen Relations, Cossette Communications, The Camps Collective), San Francisco's Fuse Project (product design/branding), UK's We Are Social (social media/digital offerings), Hong Kong's Metta (marketing) and Shanghai's Madhouse (mobile-focused paid media/performance platform).

Brett Marchand, CEO of Vision 7 and marketing veteran of Procter & Gamble, Campbell Soup and Molson Coors, will helm BI. Holly Zheng, president of BFICG's international business sector, will be chairwoman.

Edwin Rigaud, Legacy CEO and Procter & Gamble alum, said his team screened 370 opportunities before partnering with Blue Focus. 

He said BI is well positioned to capitalize on the confluence of "the rise of mobile, digital and social communications, the advance of data-driven media and marketing, plus the continued emergence of highly nimble and client-focused talent."

BI will have more than 2,500 employees. Digital marketing activity will accounts for more than 60 percent of its $400M revenue base.

The transaction will be completed by the end of the year.

 
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