Tuesday, November 30, 2021
Award-winning photographer Cade Martin has completed a campaign with Arnold Worldwide for Progressive Insurance.
According to Cade Martin: “Working with Arnold Worldwide to show how Progressive Small Business Insurance gives wings to small business dreams was plainly, as good as it gets.
“As a small business owner myself, it was natural to concept around that “what if…?” and having the freedom and possibility of acting on your dreams, secure in knowing you are protected as you bring that kernel to life.
“We created dream-like moments for the small business characters to inhabit. We created somewhat surreal elements as a dreamlike nod, and infused the images with the positive and transformational mood of feeling free to live one’s dream.
“Using color and lighting and the array of post- production tools available, we made images to spark imagination, and touch the fantastic while still pulling viewers in to see themselves as the dreamers.
“We all benefit when we are free to dream and deliver. To be able to capture the concept of wildest dreams in service of uplifting small businesses was a real treat.
“I’m grateful for the partnership with Arnold Worldwide, Progressive Insurance and long-time creative partner Fedde Souverein at Luminous Creative Imaging.”
Campaign Details:
Client: Progressive Insurance
Agency: Arnold Worldwide
Art Buyer: Amy Shaw
Creative Director: Nathan Donabed
Associate Creative Director: Jamie Mainati
Producer: Malvina Martin
Lighting: Jonathan Orenstein
Hair & Makeup: Alexis Arenas
Wardrobe Stylist: Pascale Lemaire
Prop Stylist: Kin Ellentuck West
Digital Tech: Kirsten Wyss
CGI & Retouching: Luminous Creative Imaging