Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed him, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products and his latest work is called Indistractable: How to Control Your Attention and Choose Your Life.

In this episode, we cover:

• 7:00 – Why do we get distracted
• 7:30 – Traction vs Distraction
• 10:05 – External triggers
• 10:21 – Internal triggers
• 10:44 – The desire to avoid discomfort
• 12:20 – The evolutionary reason for distraction
• 14:21 – Mastering your internal triggers
• 15:48 – Making time for traction
• 18:04 – Hacking back external triggers
• 18:54 – Preventing distraction with pacts
• 19:29 – Scheduling group chat
• 22:13 – Indistractable nurses
• 24:18 – Distraction and open plan offices

Resources mentioned in this episode:

If you enjoyed the show, please rate it on iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.