Tuesday, November 26, 2013

Cupertino, CA – November 26, 2013-- Kelli Richards, CEO of The All Access Group LLC, a highly sought-after consultant, mentor, speaker, events producer, and #1 Amazon Bestselling author was recently featured as an inside expert on Apple Inc. in the new book "ICONIC – a photographic tribute to Apple's history and innovation".

With a breathtaking collection of unique photography, "ICONIC: A Photographic Tribute to Apple Innovation," takes the reader on a tour of the most visually stunning and important products produced by the world's most innovative company. This pictorial essay collection follows Apple's journey through a photographic presentation of their most important desktops, portables, peripherals, prototypes, iDevices (iPad, iPod and iPhone) and unique packaging. Created as a tribute to the army of engineers, designers, product managers, and visionaries that navigated Apple through this incredible journey, ICONIC is the ultimate coffee table book for every Apple fan, and the perfect gift for any Apple owner who wishes to explore and discover the true roots of Apple's world. Kelli was honored to have been consulted on the project, and featured in a number of places. For more information on the book, go to: http://bit.ly/IconicAppleBook -- MA: Use the actual ICONIC site if you would as "iconicbook.com" vs Amazon page

As an insider at Apple, Kelli Richards drove music and entertainment initiatives during her many years with the company. That included playing a key role as ambassador for the company to the leaders in those industries, making sure that filmmakers and musicians were using Macs to create their work, armed with the equipment they needed when they were working on a film project or on tour, and capturing case studies from them to use in marketing campaigns. She was also responsible for creating the marketing campaigns, messaging, and sales materials to approach those audiences – to make sure they would become completely dependent on the Macintosh for their creative process. As the steward of the Apple brand with the music and entertainment industries, the authors of "ICONIC" (Jonathan Zufi and Forrest McMullin), saw Kelli as a unique contributor to offer insights and thoughts around Apple's brand, their development, and their products.

Kelli recently shared this statement on Apple, "What Apple gets right is the complete integration of the customer experience – the products created, the solutions created, the messaging, the marketing, the store experience, the packaging, and consumer enjoyment."

When asked about the authors of this book and other alums from Apple, Kelli said the following, "If you're at Apple for any length of time, you come to appreciate that it's unlike any other company in the world. I worked with hundreds of colleagues during my years at Apple – and even if I don't see some of them for many years, we reconnect where we left off as with an unfinished conversation. Apple Alum are spread all over Silicon Valley and around the globe. To name just a few, the team behind WebTV were all Apple alum. They worked on an early spin-off of Apple called General Magic prior to creating WebTV. Marc Benioff is another famous alum, who went off to start Salesforce. Trip Hawkins who founded Electronic Arts is another. The Chairman of Intuit, Bill Campbell, is also an Apple alum (and was one of Steve Jobs' closest friends, mentors and colleagues). There are countless others. We're everywhere in tech."

Kelli is a frequent speaker and panel moderator at industry conferences. In addition to her role at Apple and CEO of All Access Group, she is an acclaimed talent producer of noteworthy award shows, epic concerts and celebrity fundraisers. She has co-authored several books, including the critically acclaimed "The Art of Digital Music: 56 Artists, Visionaries & Insiders Reveal Their Creative Secrets," "Taking the Crowd to the Cloud: Social Media for the Music Industry," & "The Magic & Moxie of Apple: An Insider's View." The latter two reached #1 in several segments on Amazon.

Earlier this year, Kelli was named as one of Silicon Valley Business Journal's "100 Women of Influence"– and she was also an honored representative for the US State Department invited as an industry expert to speak to the developing nations of Trinidad and Tobago and share her expertise on digital distribution & monetization for music, books and films.

To interview Kelli about this, and recent accomplishments, please email info@AllAccessGroup.com.