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Building a Global Brand: Star Stable Gallops Into the Toy World?
From:
Richard Gottlieb -- Toy Industry Expert Richard Gottlieb -- Toy Industry Expert
For Immediate Release:
Dateline: New York, NY
Tuesday, May 10, 2022

 

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CEO of Star Stable Entertainment Johan Sjöberg calls his game “World of Warcraft…for girls.” The hugely successful game is now making its move into toys under a licensing agreement with Just Play. In this episode, Richard and Chris talk with Sjöberg about the development of the brand, how they engage with kids and the expansion onto iOS and Android platforms as well as the strategy that has made the game a hit in more than 180 countries.

In The Endcap, Chris and Richard have a serious talk about animated characters…and have a bit of fun as well. (31 minutes)

The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Beacon Media Group.

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Richard Gottlieb

Global Toy Experts / Global Toy News

646 675 3019

richard@globaltoyexperts.com

 

News Media Interview Contact
Name: Richard Gottlieb
Title: CEO
Group: Richard Gottlieb and Associates, LLC
Dateline: New York, NY United States
Cell Phone: 646-675-3019
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