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Branding is Important to ALL of Us
From:
Lisa Anderson M.B.A. - Manufacturing and Supply Chain Lisa Anderson M.B.A. - Manufacturing and Supply Chain
For Immediate Release:
Dateline: Claremont, CA
Monday, February 13, 2017

 

Earlier this week, I spoke at PMI (Project Management Institute) Inland Empire on “Elevating Your Personal Brand and Advancing Your Career”. We had an intriguing, interactive discussion on how critical branding is to each of our careers and personal success. Although we must be competent, if we do not distinguish ourselves from our competition, colleagues and other project teams, we will not accomplish nearly what we would if we did!

Do you know what your colleagues would say about you? How does it stack up with how you’d like to be seen?

One tip to implement this week:

Start by jumping right in. Take a few minutes to THINK about how you think you are known. Which qualities do you think you are known for? Are there unique factors that distinguish you from your colleagues? What are they? Once you’ve spent some time getting to know yourself, ask your colleagues, friends, employees, and manager. Ask them for your strengths. It is always best to build a brand on strengths. Don’t worry about weaknesses right now.

How does what you think and what your colleagues think compare? Perhaps you have some additional strengths you weren’t thinking about. I find that we usually underestimate our positive qualities.

Remember, perception is reality. If you like it, build upon it. If you don’t like it, change it. It is quite doable! It is well worth spending time on your personal brand as it is how people will see you. Your brand can get you “in the door” you’d like to get in — whether a job interview, on the most exciting project team or the promotion you desire.

Looking for more ideas to keep your supply chain connected? Access more tips and resources on my blog. And keep connected by subscribing to my newsletter and email feed of “I’ve Been Thinking…”

About APICS

APICS is the premier professional association for supply chain and operations management and the leading provider of research, education and certification programs that elevate supply chain excellence, innovation and resilience. APICS Certified in Production and Inventory Management (CPIM), APICS Certified Supply Chain Professional (CSCP) and APICS Supply Chain Operations Reference Professional (SCOR-P) designations set the industry standard. With over 43,000 members and more than 300 international partners, APICS is transforming the way people do business, drive growth and reach global customers.

The Inland Empire Chapter covers the inland empire region of Southern California, which spans the easternmost portion of Los Angeles county in addition to San Bernardino and Riverside counties.  The chapter offers educational classes, programs and special events in the hotbeds of manufacturing and distribution activity including Ontario, Riverside, and Temecula.  APICS Inland Empire partners with other organizations supporting manufacturing and distribution such as the DMA (Distribution Management Association), neighboring APICS chapters, industry leaders and government officials in support of furthering the region’s workforce development and growth.

 

About LMA Consulting Group – Lisa Anderson, MBA, CSCP

Lisa Anderson is a leading expert in selecting & implementing strategic priorities and ranked 16 most influential in supply chain by SAP. Anderson is Board approved in Supply Chain strategy by the Society for Advancement in Consulting, is an APICS Certified Supply Chain Professional (CSCP) and won the APICS Southwest District’s Milt Cook Award in 2011. Named a top 100 supply chain blogger on SupplyChainOpz, she has the unique ability to zero in on the critical strategic priorities and bridge the gap between strategy and execution to achieve dramatically improved service levels, accelerated cash flow and increased profits. With a keen focus on elevating business performance, Anderson is passionate about not only synthesizing strategic priorities that will deliver business results but also in designing an implementation approach that delivers rapid results.

Anderson, also known as The Manufacturing ConnectorSM, is currently working on a book entitled “The Amazon Effect” detailing a business roadmap to thriving in an ultra-competitive marketplace. A regular content contributor in topics including supply chain, ERP and SIOP, she has been interviewed for articles in publications like Industry Week, tED Magazine and the Wall Street Journal. She actively posts educational blogs three times weekly and has two newsletters, Profit through PeopleSM and “I’ve Been Thinking.”

Prior to founding LMA Consulting Group Inc., Anderson was the Vice President of Operations and Supply Chain of PaperPak, Inc. Her twelve-year tenure included transitions and promotions through the company transformation from a $100 million family-owned business, through a merger and acquisition of three businesses into one $350 million dollar global company, followed by a management leveraged buyout in combination with an investment banking group.

A sought-after writer and speaker, Anderson has spoken at the Global Supply Chain & Logistics Summit, the APICS International Conference and as a visiting lecturer at the University of Southern California’s Entrepreneurial Program. Anderson is the author of “Leverage Social Networks to Drive Business Results,” has published hundreds of articles and has been quoted in the media including The Wall Street Journal, ABC News and Industry Week.

With a blend of management, finance and operations, Lisa received her MBA with an emphasis in Finance from California State University Fullerton and her BSBA with an emphasis in Operations Management from the University of North Carolina at Chapel Hill.

She has traveled extensively throughout North America, Central America and Europe, including a summer in Oxford when attending the University of North Carolina. Lisa tries to make as many stops as possible at in New Orleans to enjoy a beignet at the Café de Monde. And, in recognition of her extraordinary tenacity to accomplish goals, her colleagues fondly refer to her as “pit terrier.”

News Media Interview Contact
Name: Lisa Anderson
Title: President
Group: LMA Consulting Group, Inc.
Dateline: Claremont, CA United States
Direct Phone: 909-630-3943
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