Wednesday, July 5, 2017
The Herman Trend Alert
July 5, 2017
Boosting Business Opportunities at Airports
Business travel for many road warriors is a solo experience. Now, there are new apps and websites to connect these solo business travelers.
A middle market innovator
To provide additional value to the passengers who travel through their airports, VINCI Airports is testing a new phone app called "Business in the Air". VINCI is a top 5 global player in the international airport sector; it manages the development and operations of 35 airports, including Lyon in France, Lisbon in Portugal, Siem Reap in Cambodia, Osaka in Japan, Puerto Plata in Dominican Republic, Santiago in Chile, and their latest in Salvador, Brazil. The VINCI Airports' network handles more than 130 million passengers annually and its airports are served by more than 170 airlines.
Business in the Air
Now in the testing phase, Business in the Air aims to introduce new business contacts at the airport to each other. Beginning with Lisbon and Porto airports, the app allows business travelers to make the most of waiting times by boosting business opportunities.
How the app works
Using LinkedIn profiles, passengers are now able to establish new business contacts, schedule meetings at the airport, and even check if the prospective contact will be sharing their flight.
An award-winning start-up
The Portuguese Business in the Air startup was one of the four "favorite" startups of the VINCI Start-up Tour. This innovative idea to create a community service, by connecting business people with each other, won the VINCI Airports "favorite" award in March 2016.
VINCI is dedicated to innovation and continuous improvement
This launch is aligned with VINCI Airports' open innovation long-term strategy. The chain is also dedicated to continuous efforts to improve service quality and to deliver new services to customers.
Updates deliver new benefits
ANA (the airline) has been improving its app's design and its features to keep being appealing and useful. Among the latest updates, the app now offers lounge booking, direct access to airlines' check-in, integration into the platforms (enabling desktop and mobile navigation), and even content which adapts, according to passenger's status.
Available on multiple platforms
Business in the Air features are now available in ANA's app for Android and iOS. Following the testing phase, Business in the Air will be deployed to the entire VINCI airport network, when the tests results are successful.
Not the only travel apps
Of course, before Business in the Air, there were other websites and services to connect travelers, notably TravBuddy, which claims more than 500,000 users, and Eatwith, which connects travelers with local chefs and puts together small dinner parties.
More to come
As solo business travelers look to maximize their time on the road, we expect this category to grow. In the US, hoteliers are already advertising that they create environments in which solo business travelers may meet each other and socialize. Look for the airport lounge access app LoungeBuddy or other existing mobile apps to extend their services to include business introductions.
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The Herman Group is a firm of Strategic Business Futurists concentrating on workforce and workplace issues. We forecast the future and advise clients regarding relevant trends and how those trends may affect their lives. Applying our expertise as Certified Management Consultants, we advise corporate leaders regarding employee retention and organizational development to help them build workforce stability. We help organizations become Employers of Choice®. We also work with Employer of Choice, Inc. to formally recognize employers that meet the stringent standards dictated by the labor marketplace. As authors of management books and as active professional speakers, we inform and inspire people to make a positive difference in the world of work.
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