By Scott Lorenz  Westwind Book Marketing

Designing an eye-catching book cover is a strategic part of the book marketing process. If someone lingers over your cover for a millisecond longer, there’s a greater likelihood they’ll be inspired to crack open the book. What then, can be done to set one book cover apart from another with the hundreds of thousands of books being published every year?

Lately the trend of animating book covers has caught on as a sleek new way to add pizazz and let books stand out. An animated image is a great way for a book to be shared, posted, and reposted, on Twitter, Facebook, Pinterest. Tumblr and other social media sites thereby reaching a wider audience. Google’s expanded feature for Advanced Image Search is a good sign for authors and animators who want their work shared.

William Herr, author of From a Broken Land, described his decision to jump on the animation trend as a “shut up and take my money moment.”

Who is using Animated Book Covers?

Graphic design artist Joshua Jadon has offered GIF book covers to his clients for over three years. Joshua has designed book covers for authors of all genres including New York Times Best Selling authors. Joshua says that one in five of his clients will request an animated book cover.

So far, several renowned authors including Stephen King and J.A. Konrath have adopted the animated design. Stephen King published Doctor Sleep, the sequel to The Shining, with a beautiful animation.

How Can Authors Get an Animated Book Cover?

Please click here to read the rest of this article originally published on The San Francisco Book Review  https://citybookreview.com/authors-animated-book-cover-future/