Monday, October 25, 2021
Direct to consumer subscription businesses saw a large increase in new subscribers during 2020.
Is that growing coming to an end? Or worse, is it reversing.
New research reveals that 41% of Americans say they have an active subscription when 47% reported they were active subscribers last year.
This episode of Be Unleavable Subscription Growth dives into the data behind these headlines to see who is subscribing and why. You’ll get important insight into who is subscribing and I’ll share some contrasting data for your enjoyment.
Watch Be Unleavable Subscription Growth here.
About Robert Skrob
The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it,
contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately,
let’s talk about your quick wins.
