Home > NewsRelease > AppDirect Acquires Tackle.io, Signaling a New Phase of Convergence in B2B Subscription Monetization
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AppDirect Acquires Tackle.io, Signaling a New Phase of Convergence in B2B Subscription Monetization
From:
Kathleen Greenler Sexton --- Subscription Expert Kathleen Greenler Sexton --- Subscription Expert
For Immediate Release:
Dateline: Boston, MA
Monday, December 1, 2025

 
AppDirect announced on December 1 that it will acquire Tackle.io, bringing together two major players in B2B subscription and cloud-marketplace commerce. Terms of the transaction were not disclosed. While the press release emphasizes expanded go-to-market capabilities, the deeper relevance for subscription operators is what this consolidation signals: B2B monetization models are converging…
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Name: Kathy Greenler Sexton
Title: CEO
Group: Subscription Insider
Dateline: Andover, MA United States
Direct Phone: 617-401-7653
Cell Phone: 617-834-2169
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