Monday, May 16, 2022
Annual, monthly, quarterly, or something else? What’s the best subscription term, to maximize new subscriber conversion, member retention, and recurring revenue?
Click here to watch.
So what IS the best subscription terms? Annual, monthly, quarterly or discounted trial subscriptions? This is one of the most frequently asked questions by my clients.
Discounted trials bring in the most new members, but they also have the highest churn rates.
Monthly have higher new subscriber conversion than annual plans, but you usually retain more members after 12 months from annual plans than you do for monthly, making annual plans better for long-term retention.
And, then there’s quarterly plans, which fall somewhere between the pros and cons of the others.
The choices you make here have a huge impact on new subscriber conversion, retention rates, and cash flows so it’s critical that you make the best choices here.
Here’s a chart that models four different subscription terms to help you choose the term that works best for you.
This episode of Be Unleavable® Subscription Growth reveals how to choose the best subscription term strategy to maximize new subscriber conversion, retention rates and cash flows.
Watch Be Unleavable Subscription Growth here.
About Robert Skrob
The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it,
contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately,
let’s talk about your quick wins.
