Wednesday, July 10, 2019
Edition #2 of An Innovation Minute
Qualitative Research in B2B
With Host, Gregg Fraley
The message of this edition of
An Innovation Minute is simple: Use of qualitative research techniques in business to business companies (B2B) is woefully under-utilized.
Click here to view.The opportunity in using qualitative techniques is more focused innovation.
Focus Groups, interviews, ethnographies, and observational research all can provide insights, at a reasonable cost, to feed innovation pipelines.
Qualitative techniques are usable within frameworks like Design Thinking, Agile, Lean, and CPS.
These insights cannot be gained through use of survey research.
Gregg Fraley, CEO of GFi shares his thinking in this short video, the second in an on-going series.
An Innovation Minute is a copyright of Gregg Fraley. These short informational videos expose viewers to creativity, innovation, and invention concepts.