Friday, August 7, 2020
The Alliance for Aging Research (“Alliance”) created a 30-second video public service announcement, shown above, spotlighting nationally-recognized influencers, thought-leaders, and everyday citizens wearing their masks to protect the people they love from the deadly virus.
“Our new PSA asks the question, ‘If you could do just one, simple thing to protect the people you love from getting sick, would you?’ ,” said Susan Peschin, MHS, President and CEO of the D.C.-based Alliance. “We want people to answer the question for themselves and follow their own lead. This is the premise behind our #WearAMask PSA. Our goal is for people to sort through their own feelings and beliefs and create buy-in that will literally help save thousands of lives.”
The Alliance worked with D.C.-based Berman & Company on the PSA, which was distributed to more than 2,000 television stations and cable networks and their affiliates around the nation. Additionally, the video is being shared widely with the Alliance’s social media community, fellow patient advocacy organizations, and with members of the media to use as an educational resource of their own.