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Ad Council’s 2017 Holiday Gift Guide: Gifts That Give Back
From:
Ad Council Ad Council
For Immediate Release:
Dateline: New York , NY
Wednesday, December 06, 2017

 
Holiday gifts under the tree

Holiday gifts under the tree
What do you get the person who has it all? Or the one who has a hankering for social good? For that matter, what gifts can you buy that make YOU feel great about giving them without stressing?
This holiday season, instead of looking at all the new gadgets, toys and trends, we wanted to tout some of the brands and products that allow consumers to make a difference in the world while buying presents for their loved ones.
Read on for some of our favorite gifts that give back and let us know yours in the comments. Happy (philanthropic) shopping!

Sudara, This Shirt Does Good


The text on this shirt says it all, “THIS SHIRT DOES GOOD.” Made by Sudara, not only is this one of the softest tee’s around, every purchase of this shirt (and other items in their store) helps to end sex slavery in India. Each year, millions of women and children are trafficked into sexual exploitation in India –   Sudara is working to change this by providing hope and opportunity through living-wage jobs, skills training, and education. Never has doing good felt this great.
$24.75 available at Sudara.

Sword and Plough, Green Weekender Bag


Founded by two sisters, one active duty military but both Army brats, Sword and Plough makes fashionable yet practical bags, backpacks and other durable must-haves. But what sets these accessories apart? Their items are all made from durable military surplus materials that would otherwise be wasted AND the company incorporates veterans into every stage of the business (from design, to sewing, management, fulfillment, sales, even modeling), with an aim to empower veteran employment. The company also gives a portion of all proceeds to veteran organizations.
$359 available at Sword and Plough.

ONEHOPE, Rainbow Glitter Edition Brut Sparkling Wine


Nothing says the holidays like some bubbly – what else would you sip when (safely) ringing in the new year, simultaneously working on your social good resolutions for 2018?! ONEHOPE is a California winery that helps you do just that – and in style. Each wine they sell supports a cause, with your purchase going directly to doing good. To date, they have made more than $2 million in donations, providing over 2,600 clinical trials for cancer patients, 13,000 forever homes for shelter animals, 1.1 million meals for children, 33,000 life-saving vaccines and much more. A favorite at Ad Council is their Rainbow Glitter Edition Brut Sparkling Wine – every 4 bottles funds one hour of operational costs for The Trevor Project!
$59 available at ONEHOPE.

Ikea, Sogskatt Soft Toy


International retailer mostly known for its chic and affordable furniture, Ikea organized a global children’s drawing competition and 10 lucky winners out of 70,000 saw their drawings turn into soft toys. The limited edition SAGOSKATT series is part of its annual charity campaign “Let’s Play for Change” and is donating 100% of the proceeds from every purchase of these adorable toys to Save the Children’s hurricane-relief efforts in Texas, Florida, and Puerto Rico.
$2.99-4.99 available at Ikea (in-store only).

Conscious Step, Collection Mens II: Hunger, Water, Books


The ultimate cross-section of style frivolity and footwear functionality: socks. Add in the most effective and impactful organizations providing solutions to the world’s biggest problems and you have Conscious Step. This Brooklyn-based company takes an everyday product that we all buy and wear (socks), manufactures them with an eye on responsibility, comfort, durability and aesthetics and for every pair you buy, a set donation goes directly to one of their nonprofit partners. These super cool socks you gift not only look great but contribute to a tangible positive impact on the world. And they keep your toes warm : )
$44.95 available at Conscious Step.
 
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The Advertising Council
New York, NY
(212) 922-1500
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