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Action Step for TODAY
Vicki Rackner MD ---  Selling to Doctors Vicki Rackner MD --- Selling to Doctors
For Immediate Release:
Dateline: Minneapolis , MN
Wednesday, March 18, 2020

I trust that you are reaching out to your physician clients and offering financial leadership.  

You might find that doctors are much more concerned about their immediate priority: waging war on disease.  They might be putting their concerns about their wealth on the back burner now.

Today, getting the attention of doctor prospects is virtually impossible. It's like trying to speak with a firefighter holding a firehose actively extinguishing the flames of a house fire.  

How do you help these distracted doctors who know that we're in the midst of a financial crisis?

Here's a campaign that you can implement TODAY.  Launch a campaign to make sure that physicians' most valuable asset--their ability to generate revenue--is protected.

Reach out to the husbands and wives of physicians and dentists and graciously broach the topic of disability and life insurance.  

Unfortunately, physicians have already lost their lives to COVID-19.   Growing numbers of physicians are becoming infected. 

As you know, most doctors are underinsured.  

Here are some concrete steps you can take to assure that doctors' families are protected:

  • Once you have a doctor's name you can get the home address at the city assessor's office.  

  • Send a note to the physician's husband or wife.

  • Express empathy for the many demands being placed on them in the midst of the COVID-19 pandemic.  

  • Thank them for the sacrifices the entire family makes so that their physician family members can serve the community.

  • Then state that you are dedicated to serving the physicians who serve the community.  Your experience is that physicians are underinsured.  Offer to take a look at the life and disability insurance policies.

  • Maybe you include a gift with the note.  Maybe a copy of The Myth of the Rich Doctor.  Or a box of herbal teas.  Or a board game that the family can play.
This can all be done in the spirit of service.

The lack of control fuels anxiety.  When you give clients ideas about how to act on things under their control, you empower them!

What do you think about this idea?

Targeting Doctors
Mercer Island, WA
(425) 451-3777