Uproar PR is named agency of record for Parkway Venture Capital, an investment firm focused on early-stage funding for technology startups across sectors including med tech, robotics and climate tech. Uproar has secured coverage of Parkway’s investments and its founding story in such outlets as CNBC, Forbes, FOX Business and the Wall Street Journal in an effort to establish it as a leader in funding the future of the AI economy. The agency is also working to raise awareness of the brand nationally by submitting it for industry-leading award and speaker opportunities to showcase its expertise. “Since partnering with Uproar, we’ve seen a positive shift in overall brand awareness. With Parkway growing rapidly, we knew we also needed to start building our presence in the media and it wasn’t a second thought that Uproar was the agency that could help us cultivate that in a powerful way,” said Parkway co-founder and general managing partner Jesse Coors-Blankenship.

Eleven Six, which specializes in hospitality and lifestyle communications, is engaged to lead public relations for Park Hyatt New York as the five-star hotel marks its 10th anniversary this year. The agency will also be handling social media and influencer relations. The 25-story hotel is adding a 3,500-square-foot suite on its top floor as well as unveiling refurbished specialty suites, a renovated Spa Nalai to complement the property’s indoor saltwater pool and a new location for its Rossano Ferretti salon. “This is an incredible moment for the property, and the newest additions will undoubtedly attract both returning and new guests to the iconic space," said Eleven Six PR founder Katie Barr Cornish.

Magrino adds Emeline and The Ryder Hotel, located in Charleston, SC’s historic district, to its travel roster. As PR agency of record for both properties, which are part of the Makeready portfolio of hotels, Magrino will be partnering with Emeline and The Ryder Hotel on every facet of public relations. Emeline’s 212 all-king bed guest rooms include 128 luxury suites and 16 double king bed accommodations, and the property has over 13,000 square feet of flexible event space and 10 private occasion spaces. The Ryder Hotel features 91 guest rooms and an outdoor pool with sundeck and terrace.