Rubenstein Public Relations adds Sabanto Inc., a tech company that blends artificial intelligence with agricultural expertise to create a sustainable, labor-independent farming ecosystem. RPR will aim to elevate Sabanto’s solutions and leadership within the Ag-Tech community. Rubenstein Public Relations will develop and execute a comprehensive public relations strategy to promote the adoption of Sabanto’s innovative technologies and highlight their expansion into key markets. The campaign will focus on media engagement, thought leadership, and the digital amplification of Sabanto’s brand presence. This partnership marks the continued expansion of RPR’s roster into the innovative technology sector, serving clients in categories including artificial intelligence, clean energy, biotech, spatial web, and more.

Magrino adds Danish brand Stauning Whisky, alcohol-free sparkling beverage TÖST and barware brand Cocktail Kingdom to its food & beverage roster. The agency is tasked with highlighting the distinctive specialties of each brand, leading overall PR strategy along with event and partnership consultation for amplified awareness plays. Since 2005, Stauning has produced grain-to-glass Danish whisky from rye and barley grown near its distillery on the west coast of Denmark. TÖST Beverages, a leader in the alcohol-free sparkling-beverage category, is currently available in two different flavors: TÖST (white tea, cranberry, and ginger) and TÖST Rosé (white tea, elderberry, and ginger). Cocktail Kingdom manufactures and distributes professional barware that incorporates historical cues, contemporary designs and commercial durability.

Allied Sports, an agency specializing in sports sponsorship, signs on as official agency of record for Lega Series A USA, the Italian soccer League's North American team headquartered in New York City. Allied Sports will lead commercial strategy and sales efforts to help maximize corporate partnership revenue, grow the League's domestic fanbase, and align with like-minded brands. Serie A includes 20 Italian clubs, including five that have American owners – Atalanta B.C., Fiorentina, Genoa, AC Milan and Roma. "In Allied Sports, we have a partner that shares our vision on how we can bring brands closer to our 30 million fans in North America," said Andy Mitchell, Lega Serie A's North America CEO.