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Accounts in Transit: RG2 Communications Picks Up Italy's La Raia estate
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O'Dwyer's Public Relations News O'Dwyer's Public Relations News
For Immediate Release:
Dateline: New York, NY
Wednesday, June 12, 2024

 
La Raia

RG2 Communications picks up La Raia estate, a property located in the hills of Gavi, Italy near Milan and Genoa. RG2’s work for the client will include devising a long-term PR plan and timeline, press release creation and copywriting, storyboard development, creative consultation. media hostings and wedding and event planner outreach, focusing on the US, UK and Europe. Owned and run by the Rossi Cairo family since 2003, La Raia includes a biodynamic winery; the Fondazione La Raia, an outdoor art foundation and walking path; and a boutique hotel, Locanda La Raia, The hotel has 12 individually designed rooms and suites, as well as restaurant helmed by Chef Tommaso Arrigoni, a wine tasting room, a lounge with a fireplace and a spa.

MGM

Viral Nation is engaged as influencer marketing agency of record for MGM Resorts International, which includes such destinations as Bellagio, ARIA, The Cosmopolitan of Las Vegas, MGM Grand and Mandalay Bay. Viral Nation will support MGM Resorts with influencer marketing strategy, execution and implementation across its entire brand ambassador program, all backed by Viral Nation’s social-first technology with the goal of amplifying the brand’s presence and engagement within the digital landscape. “Aligning with Viral Nation underscores our dedication to leveraging the power of influencer marketing to connect with our diverse audiences in meaningful ways,” said MGM Resorts SVP of marketing Sarah Moore. “As we evolve our marketing strategies, we are confident Viral Nation's unparalleled expertise will further elevate our brands and drive engagement.”

Honey Pot

SGPR signs on as agency of record for two health and wellness brands—Nutrafol and The Honey Pot. For Nutrafol, a line of hair growth supplements for men and women, SGPR is handling traditional media relations work, as well as working with the company to drive press around its recent partnership with Juice Press and model Ashley Graham. The Honey Pot, a personal and intimate care brand, has brought on SGPR to handle brand strategy, creative ideation, earned media and thought leadership as the brand approaches their next phase of growth.

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