IMAGINE PR is named North American public relations representative for Walk Japan, a company that specializes in walking tours in Japan. The agency will provide integrated public relations, digital marketing and brand partnerships. Specific areas include: strategic communications counsel, media relations, event planning and execution, and social media content and strategy. The company will also lead media familiarization trips and tours. Founded in 1992, Walk Japan originated from educational trips organized by two professors from Hong Kong University. Guided by a strong commitment to regional revitalization and education, the company now presents 36 itineraries that traverse Japan's historical landscape from north to south."We’re thrilled to start working with IMAGINE PR to increase Walk Japan's footprint and message across the United States,” said Walk Japan CEO Paul Christie

Magrino adds Cuisinart Outdoors to its roster of consumer goods clients and Goslings Rum to its food, wine & spirits list. For Cuisinart Outdoor, the agency will be overseeing several campaign-centric projects over the coming year. Magrino will be working to add on to the brand story of Goslings Rum as the company releases new products. Other additions to the agency’s list include Italian luxury brand House of Pratesi, The World’s 50 Best Restaurants and the grand opening of the St. Regis Longboat Key Resort this summer.

LQR House Inc., which specializes in the spirits and beverage industry, forms a marketing partnership with Alamo Distilling, a line of craft distilleries. LQR has previously worked with Alamo brand Rasta Bob Coconut Rum, and the new partnership extends to include South Town Chamoy Spirit, Ellsworth Gin, Alamo Black Label Bourbon, and Alamo Vodka. LQR’s efforts will include leveraging its influencer network of 550 individuals, with a focus on creating content that captures the essence of each product.