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Accounts in Transit: Flatiron Lands Sail4th 250
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For Immediate Release:
Dateline: New York, NY
Friday, May 17, 2024

Trove Tourism Development Advisors picks up US and Canada PR duties for Tourism Malaysia, which operates under the Ministry of Tourism, Arts & Culture Malaysia. Trove will spearhead creative campaign ideation, consumer and trade media relations, influencer partnerships, digital marketing, event collaborations, and crisis communications. The effort will draw particular attention to Visit Malaysia Year in 2026, which will highlight the sustainability of the nation's tourism industry, in alignment with the United Nations Sustainable Development Goals. "We are thrilled to collaborate with Trove on this initiative. Their proven track record and innovative, digital-savvy approach align perfectly with our goals to showcase Malaysia's unique offerings to the North American audience," said Tourism Malaysia VP, Americas Akbal Setia.
Christie & Co, a Santa Barbara, CA-based agency signs Best in the West, which offers products that incorporate New Mexico-grown chiles. The agency will implement its proprietary brand-building and conversion PR and social media technologies in an effort to increase distribution and awareness for Best in the West's new foodservice division, and CPG products. “When we set out to find a marketing agency, we knew we needed a team with proven experience in thoughtful retail and foodservice growth,” said Best in the West founder and CEO Marshall Berg. “We can't think of a better team than Christie & Co to be in our corner as we grow."
River North Communications, a New York-based, women-owned firm, adds Deep Market Making, PressW and Inova Property to its roster of tech clients. As agency of record for the companies, River North will provide comprehensive PR, marketing and advisory services. Deep Market Making’s advanced machine-learning models simplify complex data integrations, offering real-time insights that boost the effectiveness and profitability of traders and portfolio managers. PressW, a pioneering generative AI for automated workflows, works to ensure seamless integration and significant efficiency improvements for clients. Inova Property leverages blockchain technology for private tokenizations as it acquires, renovates and sells high-end properties, focusing on short-term flips in the luxury Dubai market. “We are thrilled to collaborate with River North Communications, whose strategic PR expertise will play a crucial role in amplifying our innovative solutions to a global audience," said Deep MM CEO Nathaniel Powell.
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