Diffusion picked up the Philadelphia-based Science History Institute, an organization which preserves and celebrates scientific and technological culture. Diffusion has been enlisted to raise the Institute’s profile on the West Coast in preparation for an event on rare earth elements it is putting on in Los Angeles in September. The event will shine a light on the role rare earth elements play in modern society and on the challenges the industry is facing. Diffusion’s campaign will make use of research and thought leadership to draw interest for the event from the general public, scientists, and policy makers. To prepare for the event, Diffusion is building the Institute’s share of voice by inserting perspective from its researchers and historians into trending conversations, as well as forging and managing relationships with key publications for preliminary and on-site media activations. Diffusion will also provide direct logistics support in the planning and executional stages to ensure a seamless experience for attendees and media.

Maui, Hawaii-headquartered Jenerate PR has been named PR and social media agency of record for Kōloa Rum Company, Hawaii’s largest premium rum brand. Jenerate is currently leading publicity and communication strategies for the brand and will take over the management of the brand’s social media presence beginning April 1. Kōloa, which released its first Kauai Reserve 3-year Aged Hawaiian Rum in January 2018, produces artisanal, single-batch Hawaiian rum and ready-to-drink cocktails at its Kalaheo distillery, which operates as the first distilled spirits tasting room and company store in Kauai. Jenerate specializes in specializes in hospitality, travel/tourism, culinary, luxury retail and lifestyle brands.

William Mills Agency has been selected as agency of record for public relations services by U.S. Dataworks, an integrated receivables technology provider in the banking industry. WMA will work to build awareness of the company’s Clearingworks system, which automates accounts receivable processes and simplifies both posting and reconciliation of payment channels including ACH, wires, online and check.The platform uses machine learning for exception processing, email matching and payment application.