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Home > NewsRelease > 7-Eleven Launches “Next-Level” Gold Pass as It Doubles Down on Loyalty Economics
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7-Eleven Launches “Next-Level” Gold Pass as It Doubles Down on Loyalty Economics
From:
Kathleen Greenler Sexton --- Subscription Expert Kathleen Greenler Sexton --- Subscription Expert
For Immediate Release:
Dateline: Boston, MA
Saturday, May 17, 2025

 
7-Eleven is expanding its Gold Pass subscription program, rolling out new perks that extend beyond fuel discounts to include monthly bonus points, free Slurpee and coffee offers, and in-store deals on private label products. For $5.95 per month, Gold Pass now promises deeper value to frequent shoppers—and more predictable revenue and higher-margin purchases for 7-Eleven. The timing isn’t…
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News Media Interview Contact
Name: Kathy Greenler Sexton
Title: CEO
Group: Subscription Insider
Dateline: Andover, MA United States
Direct Phone: 617-401-7653
Cell Phone: 617-834-2169
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