To become a top influencer in your field of expertise, you need to know who the top influencers are now. Your competition. Your Comparables. Start with these four questions:

1. Who is your competition? Start with an Amazon and Google search using your keywords, your title. Who do you like? Who do you dislike? What is it that you like (or dislike) about each? Now, what makes you different—what is your unique factor?
2. Follow blogs and social media of each. Make comments, reshare items. Reach out to the ones you like. Your goal is to connect and start building a collaboration. You may have info or insights into areas that will support the ones you like. Offer it.
3. What’s missing? In reviews posted on Amazon, what do the one-stars say that their books lack? Can you provide it? In reviewing their website, their services, is there something you do that would contribute to them or a product that you could create together?
4. Be savvy with your social media and blogs. Focus on your uniqueness. Use hashtags so you are quickly findable. Tap into me to identify other hashtags to use.
5. Post … and post often. Cross post with your various platforms.

Building your influence is not an overnight, an over-week, or an over-month endeavor. It takes time. Just start and do it the above. It’s your beginning.