by Ford Saeks

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For the first episode of his new YouTube show, our CEO Ford Saeks focused on niche marketing and the questions, “How do I find my niche?” and “How do I market to my niche?” We love his explanation but thought you might also benefit from hearing some others’ perspectives on the topic. Here are a few of the most-watched videos on YouTube right now for niche marketing.

Niche Marketing 101 | Fordify Ep. 001 – Ford Saeks

Our CEO Ford Saeks give some great tips for establishing your niche and then engaging with the customers in your niche.

1. Analyze your customer profiles to find out who your customers are psychographically and demographically.
2. Engage with your niche market on the platforms where they’re already congregating.
3. Go deep in a vertical and customize your message to your particular niche.

How To Find Profitable Niche Markets & Keywords

Although the topics he covers are not entirely PC, this is great information for affiliate marketers and those who don’t yet have a business idea or niche market established.
1. Make sure people are searching for your niche in the search engines.
2. Chose a low-competition niche, a niche no one is talking about.
3. Pick a niche where people actually buy things and that there are affiliate products for that niche that you can promote.

Niche Marketing: Finding Hot Markets

This video gives some useful resources for finding niche ideas on the following sites:
1. Google Trends
2. Digg
3. Ebay

#AskGaryVee Episode 48: Ignoring the Competition, Niche Marketing, & Swagger

Gary Vaynerchuk recommends considering both broad and narrow markets in order to have a full picture—there’s a purpose for both. He says it’s important to recognize that the tactic dictates the purpose. Jump to 5:55 for the niche marketing portion of his video.

Niche Marketing: Niche Market Research

In this video, the overarching theme is that buyers with needs become sales. That’s the bottom line. First you find a niche with buyers. Then find the need that is waiting to be filled. This part will involve a bit of research, but it will pay off!

We hope this collection of videos has moved you further forward on the path to being a niche marketing expert. Let us know if you have any questions in the comments below. We’d love to know what other topics you’re dying to know more about.

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