http://dennyhatch.blogspot.com/2022/03/148-pandemic-war-stories.html 

#148 Blog Post– Friday, 7 March 2022

Posted by DennyHatch

A Niche Agency Owner Shares War
Stories of Life in the Pandemic Years

I love it when a reader of this cranky blog writes in with a comment/critique.It's gratifying when positive and educational when negative. These are the onlyindicators that the damn post was actually read by somebody.

Dr. James McAnally—dentist-turned-entrepreneur agency founder—has been reading my stuff since 30 July 2015. As long-time readers know, the nuts-'n'-bolts, rules, results and war stories of the marketing and advertising business fascinate me. 

So, I was thrilled to receive an insider's reflections of what changed with his agency and clients during the COVID-19 years.  This is not boring prose. Dr. James is a funny, loquacious dead serious guy with an on-screen pointer and voice-over description giving the nitty-gritty and low-down on his business and his clients during the Pandemic.  

The effect: it's as if he were live and in person in the room and I was anaudience of one 

I'd be curious to hear your stories on how you dealt/are dealing with the Pandemic.

Contents of this post:

1. Initial back-and-forth.

2. Link to Dr. James McAnally's ad-lib presentation.

3. Dr. McAnally's bio from Linkedin.

  = = = = = = = = = = = = = = = = = = =

Dr.James McAnally

To:dennyhatch@yahoo.com

Wed, Mar 2 at 7:34 PM

Denny!

You are always giving me stuff, so tryingto repay the debt a bit via my video below. 

Be well!

James 

= = = = = = = = = = = == = = = = = =

Wednesday, March 2, 2022

Dear Dr. James,

GREAT COMMENT!!!!

This was a FIRST! In 60years of covering direct marketing/direct mail, I never received a voice mailcomment and an invaluable first-person stream of consciousness window into howthings work. Fascinating!

Asking a favor. May Iturn this into a blog? I’ll run it by you before I run it. 

Thanks again.

= = = = = = = = = = = == = = = = = =

Dr. James McAnally

To: Denny Hatch

Thu, Mar 3 at 1:11 PM

Denny!

Seriously?!?  Thefirst time in 60 years for that…a sad commentary on human behavior especiallyin an era where information exchange is so easy and instantaneous – if thechannels are open of course.  

Use away thematerials.  Happy that there is some value for you!

Best, 

James 

P.S.  Your 60-yearwait for this reminds me of my disappointment upon entry into dental schoolwhen I realized that my fellow students were not particularly culturallyenlightened…

I had believed I wouldbe surrounded by at least a few intellectuals because it was “professionaleducation.”  Surely a few would be interested in culture, art, music, etc. Right?  WRONG! One of our professors (who remains a goodfriend), who was/is interested in matters beyond just teeth/orthodontics, had,during his first lecture, played for the class about 30 seconds of Vivaldi’sFour Seasons.  His theme was that the development of art, science,dentistry and his specialty orthodontia), music, and well civilization isalways on an arc on which growth and development is not linear but comes instarts, stop, and fits over time…    Wars and famines routinelyinterrupting this progress…

As it was Socraticmethod instruction, asking “Who composed this?  What’s the name of thepiece?”   I was the only student who knew the answer.  Thus, thescales fell from my eyes!!

But perhaps what is evenmore naïve and laughable about this, looking back now is that this was inOKLAHOMA.  In 1989, it was still early in the Reagan/Bush/Bush destructionof education and before the true hard shift to the right had occurred.   I can only imagine my professor now asking such mundane culturalquestions to the philistines!

= = = = = = = = = = = == = = = = = =

Link to  Dr. James'sPrivate Musings

https://share.vidyard.com/watch/7zRHhD7SgkM9fAvxsWFbUo

 = = = = = = = = = = = == = = = = = =

About Dr. James R. McAnally

Dr. James McAnally is the founder of BigCase Marketing; a specialty dental-advertising agency sending full-arch dentalimplant patients to member practices every month.

*Proven direct-to-consumer advertising sends a minimum of 3 full arch cases topractices every month.

*Big Case sales process training maximizes return on advertising investments.

*Hiring support to find quality sales staff ensures a strong selling team witheach member client.

*Credentialing, education, compliance and billing support to leverage MedicareOriginal Part B oral surgery benefits to create a market advantage over localcompetitors.

The agency is the biggest non-corporate advertiser in the Google Ad systemformerly "AdWords"). It has guided or managed campaigns in more than80 global markets with the longest contiguous history of implant-focusedadvertising. More than 1000 dentists globally have trusted the group of salestraining or advertising. The member network of advertisers is the #1 nationalcompetitor to ClearChoice implant centers.

Dr. McAnally’s involvement in clinical dentistry spans 32 years: 17 years atchairside, and more than 15 years working with implant and reconstructive practices.He continues to hold an active clinical license and his weekly writings areread in more than 35 countries.

Dr. James McAnally is the founder of BigCase Marketing; a specialty dental-advertising agency sending full-arch dentalimplant patients to member practices every month.

*Proven direct-to-consumer advertising sends a minimum of 3 full arch cases topractices every month.

*Big Case sales process training maximizes return on advertising investments.

*Hiring support to find quality sales staff ensures a strong selling team witheach member client.

*Credentialing, education, compliance and billing support to leverage MedicareOriginal Part B oral surgery benefits to create a market advantage over localcompetitors.

The agency is the biggest non-corporate advertiser in the Google Ad systemformerly "AdWords"). It has guided or managed campaigns in more than80 global markets with the longest contiguous history of implant-focusedadvertising. More than 1000 dentists globally have trusted the group of salestraining or advertising. The member network of advertisers is the #1 nationalcompetitor to ClearChoice implant centers.

Dr. McAnally’s involvement in clinical dentistry spans 32 years: 17 years atchairside, and more than 15 years working with implant and reconstructivepractices. He continues to hold an active clinical license and his weeklywritings are read in more than 35 countries.

###

 Word count:1104