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14 key digital planning reads for 2017
From:
Randall Craig, Business Growth, Thought Leadership, Marketing Strategy, Digital Randall Craig, Business Growth, Thought Leadership, Marketing Strategy, Digital
For Immediate Release:
Dateline: Toronto, Ontario
Friday, December 30, 2016

 

Do you have a pile of reading, perhaps sitting at the corner of your desk?  Clippings that seem particularly important that you would get to “at some point”?  Or perhaps, a digital version kept safely in an obscure folder, just waiting for you to find the time to read?
These clippings are particularly important, as they provide perspective that can influence all of your decisions going forward… so long as you actually get to them.  In this spirit, here are some of the most important digital reads from my pile:
  1. On building an elearning program:
    http://www.randallcraig.com/monetizing-ip-online-learning/ 
    http://www.randallcraig.com/monetizing-ip-implementing-an-elearning-program/
  2. On building a thinking organization:
    http://www.randallcraig.com/insight-building-a-thinking-organization/
  3. On the challenges with Software-as-a-Service:
    http://www.randallcraig.com/viewpoint-software-as-a-service-a-rocky-transition/
  4. On avoiding disastrous IT projects:
    http://www.randallcraig.com/avoiding-tech-project-failures/ (part 1)
    http://www.randallcraig.com/avoiding-tech-project-failures-2/ (part 2)
    http://www.randallcraig.com/avoiding-a-disastrous-crm-implementing/
  5. On the impact of virtual reality and augmented reality:
    http://www.randallcraig.com/viewpoint-pokemon-go-and-marketing-strategy-virtual-reality-augmented-reality/
  6. On market research (and knowing your target audience):
    http://www.randallcraig.com/a-different-market-research/
  7. On rebranding:
    http://www.randallcraig.com/viewpoint-the-rebranding-decision/
    http://www.randallcraig.com/insight-rebranding-recipe/
    http://www.randallcraig.com/brand-building-and-brand-transfer/
  8. On the digital future:
    http://www.randallcraig.com/websites-strategic-assets-or-the-newest-commodity/
    http://www.randallcraig.com/eyeballs-and-friends/
This week’s action item:  Invest in perspective – read a few of the articles from my digital parking lot.Then pass this list to a colleague, to begin the conversation on what it means to your organization.  (And if you only have time to read one, my vote is to read the article on Virtual Reality.)

Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.

Randall Craig
@RandallCraig (follow me)
www.RandallCraig.com:  Professional credentials site
www.108ideaspace.com: Web strategy, technology, and development
www.ProfessionallySpeakingTV.com:  Interviews with the nation’s thought-leaders

Media contacts:

Jamie Ellerton, Principal, Conaptus Ltd., 416-837-6874, Jamie@ellerton.ca

Sarah Kwan, Co-founder, Lean In Toronto Chapter, 416-317-0088, sarah.kwan@gmail.com

 

Note to Media:

Event agenda:

6:30-7:00 Networking

7:00-7:45 Karen Stintz Discussion and Q & A?

7:45-8:30 Networking
News Media Interview Contact
Name: Randall Craig, CFA, FCMC, CSP
Title: CEO
Group: Pinetree Advisors Inc.
Dateline: Toronto, ON Canada
Direct Phone: 416-918-5384
Cell Phone: 416-918-5384
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