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Episode Summary
??Whether or not you realize it, you already have a brand as an author. The only thing you can do is choose what that brand will be. Branding expert Stephen Larmer shares his advice on building an author brand with intention and authenticity.
4:07 What is a brand, anyway?
So many people think branding is simply a logo, but it is so much more than that! Christine and Stephen talk about what branding really means.
9:08 Is a customer experiencing your brand in a way that makes an impact?
With every customer (or reader) interaction, your brand gets built. How does everything from your Facebook ads to Amazon listing to your biography to your images tell your story?
11:05 Thinking about your own personal preferences…
Are you a Dunkin’ Donuts or a Starbucks person? Thinking about the brands you love can help you refine your own brand.
13:50 Does every author need a brand?
Stephen discusses why ignoring your brand isn’t an option in today’s technologically-advanced world.
19:55 What is the most important thing any brand should have?
Stephen talks about the shifting world of branding and how the landscape has changed significantly in recent years. He reveals the most critical thing EVERY brand should have.
21:45 How do you put branding principles into action?
Stephen talks about the framework for powerful branding. How do you move your customer from point A to point B?
26:18 Stephen shares his most important takeaway to help you get started with intentionally developing your brand.
About Stephen Larmer
Over the last 30 years I’ve created customer experiences for a full spectrum of brands, from the top 100 in the world to small businesses. I now work with entrepreneurs, like authors and coaches, to move from unsure to totally ready to launch their business with clarity and confidence, through a done-for-you service to completely package yourself and your brand.
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