When candidates look at your organization, they’re not just scanning for salary and job duties. They’re scanning ?????? ????????????????, ?????? ????????????, ?????? ?????? ??????????????.

They’re asking the following:

?????? ???????? ???? ???????? ?????? ???????? ?????? ???????????? & ?????????????? ???? ?????? ???????????????
?????? ???? ???????????? ?????????????? ???????? ?????? ??????????????’?? ?????????????
???? ?? ???????? ?????????????? ?????? ???????? ?????????????? ?????? ?????? ?????????
???????? ???????? ?????????????? ???????? ?????????? ???????????????? ????????-??????????? ???????? ?? ???????????? ?????????
?????? ?????????????? ???? ???????? ?????????????? ?????? ?????????????????? ?????? ?????? ?????????? ???????????? ?????????

???????? ?????????????? ?????? ?????????????? ?????? ???????? ???? ???????? ???????????????????? ?????? ?????????????????? ????????????????, ?????????????? ?????? ?????????????? ???? ???? ??????.

Gen Z and most workers are no longer content with “just a job.” They want:

• Work that connects to a mission
• Values they can feel, not just read
• Evidence that leaders care about well-being
• A company that contributes to the greater good

And if your mission statement is hiding in a PDF three clicks deep, then many customers and employees will not find it.

Purpose becomes magnetic when it’s lived, not laminated.

Some questions I ask leaders:

1. ?????? ?? ?????????????????? ???????????????????? ???????? ?????????????? ???? ?????????? ???? ???????????????
??. ?????????? ???????? ???????????? ???? ?????????????? ???? ?????? ???????????? ?????? ??????????????, ???????????????????? ???????? ?????????????? ???? ?????????????????????
??. ???? ?????????? ?????? ???????? ???????? ???????? ?????????????? ???? ???????????????????????? ???? ?????????????????? ???????????? ???????? ?????????????

Purpose-driven organizations volunteer together, celebrate causes that matter, support employee resource groups, and talk openly about mental health and boundaries.

Candidates and all employees notice. And retention grows.

In my conversation with Mykel Salomon on his ?????????? ???????????????? ??????????????, this message came through loud and clear:
People don’t just want to work. They want to belong.

???????????????????? ?????? ???????? ?????? ???????? ?????? ????????????. ???????? ???????????? ?????? ?????????????????? ???? ???????????? ????????.