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Gail Rubin Speaking at NFDA October 9
Gail Rubin, The Doyenne of Death, Funeral Expert Gail Rubin, The Doyenne of Death, Funeral Expert
For Immediate Release:
Dateline: Albuquerque, NM
Monday, September 5, 2022


How to Foster Preneed Sales with a Before I Die Festival

NFDA 2022 Speaking on Preneed SalesDon’t miss this presentation at the National Funeral Directors Association convention in Baltimore on Sunday, October 9, 11:30 a.m. to 12:30 p.m. Gail Rubin, Certified Thanatologist and The Doyenne of Death® will share how a Before I Die Festival can fill your preneed pipeline. One funeral home made $80,000 in preneed sales in two days!

Program Description

How do you encourage people to come to your funeral home without attending a funeral? Invite these future customers to attend a Before I Die Festival. With a one- or two-day event at your facility, you can address the public’s curiosity, educate them about new trends in death care, build your preneed customer pipeline, generate great local media stories, and connect your funeral home to complementary end-of-life businesses. Utilize behind-the-scenes tours, panel discussions, and outside-the-box activities to engage your community. Learn how several funeral homes leveraged Before I Die Festivals to generate warm leads, create community connections, get great news coverage, and foster end-of-life planning conversations leading to preneed sales.

Program Outline

A short history of death discussion movements and Before I Die Festivals

Elements of a successful event, illustrated by one-day Festivals in Bakersfield, CA and El Paso, TX, covering these elements:

  • Program planning, engaging speakers, structuring the event (hybrid in-person/online option during COVID)
  • Promotion of the event: advertising, public relations, social media, emails, direct mail
  • Lead collection: pre-registration, prize drawings, on-site registration
  • Follow-up with attendees: on-site speaker evaluations, post-event survey, calls, emails, direct mail
  • Utilize videos of Festival sessions

Small group discussion of possible Festival ideas


Preneed Sales Video Message

Rolf Guknecht, President and CEO of LAads – A Marketing Agency, was to present at this session. However, due to a scheduling conflict, he will be sharing information by pre-recorded video. Here’s an overview of the one-day Before I Die Festival he coordinated for his client, Greenlawn Funeral Homes and Cemetery.

Presenter Gail Rubin, CT

The Doyenne of Death podcast artGail Rubin, Certified Thanatologist and The Doyenne of Death®, is a pioneering death educator who connects organizations with baby boomers concerned about end-of-life issues. An award-winning author and speaker, Gail was one of the first people to hold Death Cafes and Before I Die Festivals in the United States. She is renowned for her use of humor, film clips and outside-the-box activities to start conversations, teach about end-of-life issues, and plan ahead for our inevitable mortality. She has presented engaging breakout convention sessions to ICCFA, CANA, Selected Independent Funeral Homes, NFDMA, state associations in Texas, New Hampshire, Alabama and Ohio, and hospice organizations in California, Texas and New Mexico.

She will be a featured speaker at the Before I Die Ohio Festival in Dayton, OH, October 27-29, 2022. For more information about how to hold a Before I Die Festival, visit www.BeforeIDieFestivals.com.

Gail Rubin, CT, is author and host of the award-winning book and television series, A Good Goodbye: Funeral Planning for Those Who Don’t Plan to Die, Hail and Farewell: Cremation Ceremonies, Templates and Tips, and KICKING THE BUCKET LIST: 100 Downsizing and Organizing Things to Do Before You Die.

Rubin is a Certified Thanatologist (that's a death educator) and a popular speaker who uses humor and films to get the end-of-life and funeral planning conversation started. She "knocked 'em dead" with her TEDx talk, A Good Goodbye. She provides continuing education credit classes for attorneys, doctors, nurses, social workers, hospice workers, financial planners, funeral directors and other professionals. She's a Certified Funeral Celebrant and funeral planning consultant who has been interviewed in national and local print, broadcast and online media.

Known as The Doyenne of Death®, she is the event coordinator of the Before I Die New Mexico Festival and author of a guide to holding such festivals. Her podcast is also called The Doyenne of Death®. She produces videos about the funeral business and related topics. Her YouTube Channel features more than 600 videos!

Rubin is a member of the Association for Death Education and Counseling, the International Cemetery, Cremation and Funeral Association, Toastmasters International and the National Speakers Association. Her speaking profile is available at eSpeakers.com.

Gail Rubin has been interviewed about funeral planning issues in national and local broadcast, print and online media. Outlets include The Huffington Post, Money Magazine, Kiplinger, CBS Radio News, WGN-TV,  and local affiliates for NPR, PBS, FOX, ABC-TV, CBS-TV and NBC-TV. Albuquerque Business First named her as one of their 2019 Women of Influence.

Sign up for a free planning form and occasional informative newsletter at her website, AGoodGoodbye.com.

News Media Interview Contact
Name: Gail Rubin
Group: A Good Goodbye
Dateline: Albuquerque, NM United States
Direct Phone: 505-265-7215
Cell Phone: 505-363-7514
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