Monday, November 1, 2021
Monday Memo: “Try to sell everyone you talk to.” Regardless of your stated occupation, you’re in sales, “especially if you’re in radio, where, lately,” consultant
Holland Cooke observes, “return on investment in talent is calculated ruthlessly.” In this week’s column, HC recommends a read that he says, “changed my life decades ago, no less than a master class in the way we deal with each other day to day.” Read it
here.
Pending Business: Killing the Customer. Radio sales pro
Steve Lapa writes in today’s column about handling the situation in which management puts the kibosh on a sale after it’s been consummated. How does a radio seller preserve the relationship with the client? Lapa offers some thoughts on handling this delicate situation. Read more
here.
Key Networks and Summit Technology Group Partner for ATMOS Weather Reporting Syndication. This deal between Key Networks and Summit Technology Group will offer ATMOS Weather Reporting to radio stations of all formats and market sizes for no additional barter. Key says ATMOS Weather Reporting is an advanced routine and emergency weather reporting system developed by Summit Technology
Group that uses artificial intelligence to generate a script and natural text-to-speech synthesis to deliver a customized, localized weather forecast in a broadcast quality voice. The result is seamless, accurate and as personable as a real
meteorologist. With ATMOS Weather Reporting, all advertising inventory is contained in the weather forecasts that are delivered, so stations can sell the forecasts to local sponsors and others. Key Networks chief revenue officer
Dennis Green comments, “Key Networks’ mission is to bring innovative products and services to the market that you cannot find anywhere else. Mission accomplished with ATMOS Weather powered by Key Networks. Stations will get precise and accurate weather forecasts without having to give up additional inventory outside the content. That is a game changer. This service works on any station in any format and you’ll want to sign up soon, as there is additional cutting-edge technology coming that will provide even more localization to your weather forecast. Prepare to be wowed and provide your local listeners and advertisers with weather forecasts around the clock and branded as you desire. I’m beyond excited to get stations on board!”
Churchill Author to Keynote Bold Gold Broadcast & Media Foundation’s 6th Annual Event and Dinner. The non-profit arm of the Bold Gold Media Group, the Bold Gold Broadcast & Media Foundation, which supports educational programs that help students prepare for careers in broadcast journalism, announces that professor Andrew Roberts, author of the 2018 international best-seller, Churchill: Walking With Destiny, will keynote the organization’s 6th Annual Event & Dinner taking place on
November 19 at Mohegan Sun Pocono in Wilkes-Barre. The theme of the event is: Celebrating the Leadership of Winston Churchill – Defender of Free Speech and Western Civilization and once again focuses on the importance of freedom of speech, the press and First Amendment rights. Bold Gold Foundation president
Vince Benedetto says, “Winston Churchill used the power of speech and the power of radio to rally his nation and the world to fight against tyranny. Churchill also confronted many of the dangerous ideologies that we see reemerging today… ideologies that are a threat to individual freedom and self-government, and he vanquished them. Professor Roberts is going to talk about how he defeated them, and what lessons we can learn from his leadership that are applicable in our time.” Also at this year’s event, the Bold Gold Foundation will honor Northeast PA business leader,
Rob Grimm, of Grimm Construction, with The Atlas Award for Citizenship, presented to individuals who, through their hard work and bold actions, show what is possible to achieve in a free society, and who exhibit extraordinary dedication to the highest ideals of character, community service, entrepreneurialism, patriotism, leadership, and virtue. For more info about this event and to reserve your place, visit
www.BoldGold.orgBiden Spending Bills, January 6 Investigation/Trump Election Fraud Claims, COVID-19, COP26 Summit, VA Governor’s Race, SCOTUS Abortion Case, and World Series Among Top News/Talk Stories Over the Weekend. The fate of President Joe Biden’s $1.2 trillion infrastructure bill and $1.75 trillion economic plan and Congress likely to act on them this week; the investigation into the January 6 Capitol attack and former President Donald Trump’s ongoing claims of election fraud; the rate of COVID-19 cases in the U.S., mask & vaccine mandates, and school board tensions; this week’s COP26 Summit in Glasgow and the issue of climate change policies; Democrats are sweating the Virginia gubernatorial race between Democrat Terry McAuliffe and Republican challenger Glenn Youngkin; the U.S. Supreme Court will begin hearing the case of Texas’ restrictive abortion law; and the World Series between the Atlanta Braves and the Houston Astros were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Salem New York Seeks Digital Specialist. The New York City operations of Salem
Media Group is looking for a digital specialist. “If you love this segment of the broadcast business, then you want to work at Salem media in New York. While we have two booming radio stations in NYC, our digital business has taken off as well. Come join us please! Contact Jerry Crowley at:
jcrowley@nycradio.com.
Audacy Seeks Programming Coordinator. This position is in New York City as Audacy is seeking a skilled programming coordinator to provide project management and administrative support to the core programming leadership group there. Some of
the responsibilities in this position include: Assisting in the planning and organizational management tasks around programming, content and creative with a large portfolio of radio stations and digital content platforms; helping develop and implement consumer marketing and advertising campaigns in select markets to drive ratings; coordinate planning, tracking, contracts, art/creative proofing, and execution & trafficking of various media (OOH and digital, figures prominently); creating, modifying and maintaining spreadsheets, databases and preparing reports; ensuring billing procedures run smoothly; plus more. Find out more and apply
here.
Tags: Andrew Roberts, ATMOS Weather, Author, Bold Gold Broadcast & Media Foundation, broadcast journalism, careers, Churchill: Walking with Destiny, consultant, Dennis green, Holland Cooke, Key Networks, Monday Memo, news/talk radio, Pending Business, Radio, radio seller, radio stations, Sales, Steve Lapa, Summit Technology Group, Talkers Magazine, Vince Benedetto
Category: Front Page News, Industry News