While Wikipedia has received praise for its enablement of the democratization of knowledge, the extent of coverage, unique structure, culture, and reduced amount of commercial influence, it has been criticized for its perceived unreliability and for exhibiting systemic bias.
This Lunch and Learn program, which is hosted by the NPC Communicators Team, will provide attendees with an understanding of the issues (both good and bad) surrounding Wikipedia and what communicators can do to manage articles and topics that involve them, their clients, and/or their products, services, and issues.
Josh Greene, CEO of The Mather Group, an agency that helps companies manage how they are found online through Wikipedia and search engine optimization (SEO), will discuss the ins and outs of this online encyclopedia, including:
- Why your Wikipedia page looks the way it does and what you can do about it
- How pages get edited
- How to see who else is making changes to your page
- What you can and cannot do as a communicator
- Tactics for communicators to internally manage a Wikipedia presence and messaging
- Things to consider as you are writing for Wikipedia
- Review “live” Wikipedia pages and strategize solutions
About Josh Greene
Josh Greene is the CEO of
The Mather Group, a 12-person digital agency that helps companies manage how they are found online through Wikipedia and SEO. Before The Mather Group, Josh was the VP of Marketing for both 1-800-PACK-RAT and Zippy Shell where he was responsible for all the marketing online, offline, and the launch of national television campaigns. Josh was also the Vice President of Member Service for Shop.org and supervised membership initiatives, including collaborations with the National Retail Federation’s government relations staff to execute policy strategies; and the Director of Online Marketing at Discovery Communications, where he oversaw online marketing for DiscoveryStore.com.