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Hatcher Group Rebrands; News from Skyward Apps, Devaney & Associates and Sinclair
Capitol Communicator -- PR News in Washington, D.C. Capitol Communicator -- PR News in Washington, D.C.
For Immediate Release:
Dateline: Washington, DC
Sunday, November 15, 2020


The Hatcher Group, with offices in Annapolis and Bethesda, announced the company’s rebranding in celebration of its 20th anniversary. “Twenty? years helping our clients?drive change has?inspired?us to make a change of our own,” said Amy Buckley, partner at The Hatcher Group. “The firm?has?experienced incredible growth and change, and?it was?time to reflect?that?progress?in our brand.?Not just the visual identity seen from the outside, but?an articulation?of who we are and what we aspire?to accomplish together. We are truly powered by purpose.”

Coinciding with the firm’s 20th anniversary and unveiling the new brand, Hatcher announced another round of industry awards. Hatcher won three platinum and four gold dotCOMM awards. The Hatcher Group’s winning submissions include strategic communications, digital marketing, and social media campaigns. Campaigns for Maryland 529, Baltimore Votes Coalition, America’s Promise Alliance, 100,000 Opportunity Youth (now the Hire Opportunity Coalition), Campaign for Tobacco-Free Kids, and the Smart on Pesticides Coalition earned top awards

Skyward Apps, a custom software development company specializing in complex integrations, named Marjorie Valin as Director of Marketing and Business Development for the Columbia-based company.

Devaney & Associates in Owings Mills was named a Silver Award Winner in the 2020 Davey Awards for its creative collaboration on the Carroll Hospital “Better Together” wall. The annual International Davey Awards honor the achievements of small, creative companies who thrive off big ideas, rather than unlimited budgets. In the midst of the coronavirus pandemic, the hospital’s leadership team reached out to D&A to create a display showing their appreciation for their overworked staff who had put their lives at risk to care bravely for the hospital’s patients and provide a positive outlet that would showcase the hospital’s unity and strength.

Sinclair Broadcast Group in Hunt Valley announced that John Zeigler will join the company as Chief Marketing Officer. In this newly created role, Zeigler will initially focus on the development and execution of comprehensive brand marketing strategy for all of Sinclair affiliate stations and 21 Regional Sports Networks. He will also assume responsibility for Sinclair’s Promotions, Creative Services and Marketing departments. The announcement was made by Rob Weisbord, president of broadcast and chief revenue officer of Sinclair.

Most recently, Zeigler was Vice President for the YES Network where he established an in-house creative and marketing agency named YES Creative Group that oversaw on-air branding, digital marketing and strategic initiatives.

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