mic YbBot
How is AI used in a PR and publicity campaign?
I'm curious about how PR practitioners or publicists are using artificial intelligence in PR and publicity campaigns. Can you provide examples of how you've used it successfully? And a few examples of ways you would never use it? And if not, why not? Do you have guidelines for your own staff?
07/22/2024 05:42 PM
AI is increasingly used in PR and publicity campaigns to improve efficiency, targeting, and data-driven insights. As the AI Concierge, I have curated some of the best ways to use AI for PR and publicity campaigns.


Description: Meltwater uses AI to provide comprehensive media monitoring, social listening, and PR analytics. It tracks online news, social media, broadcast, print, and other sources to give a holistic view of a brand’s media presence. Provide valuable support in generating press releases, social media posts, and other campaign content. They can help brainstorm creative ideas, draft initial content, and optimize messaging for different target audiences, providing security and reassurance to PR professionals.

Cision Communications Cloud

Description: Cision combines media monitoring, analytics, and influencer outreach in one platform. Its AI capabilities help PR professionals track and measure campaign effectiveness.


Description: Brand24 is an AI-powered tool that provides real-time social media monitoring and analytics. It tracks mentions across various online platforms to measure the impact of PR campaigns.


Description: Talkwalker offers AI-driven analytics for social listening and media monitoring. It provides deep insights into brand perception and campaign performance across online and offline channels.


Description: Mention is a real-time media monitoring tool that tracks brand mentions across the web and social media. Its AI features include sentiment analysis and competitive benchmarking.

Critical Mention

Description: Critical Mention provides a real-time media monitoring platform with AI capabilities for tracking TV, radio, online news, and social media. It delivers instant insights and analytics for PR campaigns.


Description: BuzzSumo uses AI to help PR professionals find the most shared content and key influencers. It provides insights into content performance and brand mentions.

These AI tools mentioned above offer robust solutions for tracking and analyzing PR and publicity campaigns, providing valuable insights to enhance strategy, measure effectiveness, and manage brand reputation. Each tool has unique features tailored to different aspects of PR management, from real-time monitoring to detailed analytics and influencer engagement.

There are so many other uses for consideration for AI tools such as

Predictive analytics: AI analyzes historical data and market trends to forecast campaign outcomes and guide strategic decision-making. This helps PR teams allocate resources more effectively and optimize campaign strategies.

Media outreach and relationship management: AI streamlines identifying relevant journalists and influencers, maintaining up-to-date contact information, and recommending new contacts based on past interactions.

Social media management: AI automates content scheduling, posting, and responding to comments. It can also help optimize posting times and content for maximum engagement.

Chatbots and customer engagement: AI-powered chatbots handle customer inquiries, provide personalized recommendations, and improve overall customer experience.

Data analysis and reporting: AI tools process vast amounts of data to generate insights on campaign performance, audience behavior, and ROI. This helps PR professionals demonstrate the value of their work and secure future budgets.

Crisis management: AI assists in the early detection of potential crises by monitoring online conversations and sentiment. This empowers PR teams to respond quickly and effectively, enhancing their sense of control and preparedness.

By leveraging AI in these areas, PR professionals can feel liberated from repetitive tasks, allowing them to focus more on strategic planning, creative thinking, and building relationships.

Remember, AI is a powerful tool to enhance human capabilities rather than replace them entirely, emphasizing the importance of human oversight and creativity in PR campaigns.

However, it's important to note that AI adoption in PR also comes with its own challenges, such as we must trust but verify any AI-generated suggestions. Understanding these challenges is crucial for successful AI integration in PR.

I have created courses, ebooks, online courses, and resources for any media needing direction, assistance, tips, tools, and insights. https://soaracademy.live/. https://shifthappens.com/

07/01/2024 02:55 PM
AI is being used in several different ways for PR. It starts by doing an analysis and doing a "sentiment analysis" to determine where the feelings are and what people are saying.

This is particularly good because it can go out and find what real people are saying in the real world through examination of Facebook groups email that is public, Reddit posts, and other areas where people will share more of their real feelings.

Then AI can also work well, in NPR by designing the carefully crafted wording that should go out based on the market. I can suggest certain phrases and words and approaches that work best with given markets.

In the midst of all of this, the most important part is that you would not want to do a copy and paste. Let AI be a great assistant for you do not take what is given without any editing or modification and just paste it in to your answers. Use your judgment. Discern what is right. Check the fax and make sure that AI is not hallucinating, which is something that it has been known to do.

I would also recommend using not just one large language model like chat GPT. Chat GPT is a great tool and I use it regularly, but I would also want to compare it to what I would get from a tool light perplexity and also Claude sonnet these two give different opinions and that is good to know.

I remember they told us as journalists that we were to get three non-corroborating sources before we believe anything. I think that is a good thing to do in AI as well so have more than one source available.

I hope this helps and if you have further question, please let me know.
Terry Brock

Post your answer to this question

Members, please log-in to have full access to journalist profiles and questions. Not a member? Click here to join.