<h1>PROMOTE YOUR LEADERSHIP SPEAKING BUSINESS</h1>

<h2>1) Have the minimum assets (don’t skip this)</h2>

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<p>You need:</p>

<ul>
<li>2–3 minute speaker video (audience reaction matters more than slides)</li>
<li>One-page speaker sheet (topics + outcomes)</li>
<li>Simple website with clear positioning</li>
<li>1 strong leadership theme (not “general leadership”)</li>
</ul>

<p>If someone lands on your page and can’t instantly say:<br />
→ “I know what this person talks about”<br />
…you lose the booking.</p>

<hr />
<h2>2) Pick a sharp leadership angle (this is everything)</h2>

<p>Weak:</p>

<ul>
<li>“Leadership speaker”</li>
</ul>

<p>Strong:</p>

<ul>
<li>“Leadership in the AI era”</li>
<li>“Why most managers fail remote teams”</li>
<li>“How leaders get ignored in the attention economy”</li>
</ul>

<p>Journalists and event planners both want:<br />
→ a <strong>point of view, not a biography</strong></p>

<hr />
<h2>3) Use InterviewClick DAILY</h2>

<p>This is your unfair advantage.</p>

<p>Do this:</p>

<ul>
<li>Answer 1–3 journalist questions per day</li>
<li>Keep answers short, quotable</li>
<li>Include one bold insight</li>
</ul>

<p>Why it works:</p>

<ul>
<li>Your answers get indexed</li>
<li>Journalists may quote you</li>
<li>You build proof of expertise FAST</li>
</ul>

<hr />
<h2>4) Turn every answer into 5 pieces of content</h2>

<p>One answer becomes:</p>

<ul>
<li>LinkedIn post</li>
<li>Email to your list</li>
<li>Blog post</li>
<li>Future keynote story</li>
<li>Media pitch</li>
</ul>

<p>This is how you scale without doing more work.</p>

<hr />
<h2>5) Pitch yourself directly (this is where gigs come from)</h2>

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<p>Target:</p>

<ul>
<li>Associations</li>
<li>Corporate HR / training departments</li>
<li>Conference organizers</li>
</ul>

<p>Send:</p>

<ul>
<li>3–4 sentence email</li>
<li>ONE idea (not your life story)</li>
<li>Link to your video</li>
</ul>

<p>Example:<br />
“I speak on why most leaders fail in remote teams. Happy to tailor this to your audience.”</p>

<hr />
<h1>JOURNALISTS YOU SHOULD TARGET</h1>

<h2>1) Leadership / workplace reporters</h2>

<p>Start here:</p>

<ul>
<li>Harvard Business Review contributors</li>
<li>Forbes leadership writers</li>
<li>Fast Company editors</li>
<li>Inc. magazine contributors</li>
<li>Wall Street Journal workplace reporters</li>
</ul>

<p>They constantly need:</p>

<ul>
<li>leadership trends</li>
<li>workplace insights</li>
<li>expert quotes</li>
</ul>

<hr />
<h2>2) Podcasts (often better than print)</h2>

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<p>Target shows about:</p>

<ul>
<li>leadership</li>
<li>business growth</li>
<li>future of work</li>
</ul>

<p>Why:</p>

<ul>
<li>easier to get booked</li>
<li>builds authority fast</li>
<li>converts to speaking gigs</li>
</ul>

<hr />
<h2>3) Trade publications (high-value, overlooked)</h2>

<p>Examples:</p>

<ul>
<li>HR magazines</li>
<li>Association newsletters</li>
<li>Industry journals</li>
</ul>

<p>These audiences:<br />
→ actually hire speakers</p>

<hr />
<h2>4) Local media (quick wins)</h2>

<ul>
<li>Business journals</li>
<li>Local TV</li>
<li>Talk radio</li>
</ul>

<p>Use these to:</p>

<ul>
<li>build credibility</li>
<li>get video clips</li>
<li>create proof</li>
</ul>

<hr />
<h1>SIMPLE JOURNALIST PITCH</h1>

<p>Keep it short:</p>

<p>Subject: Leadership trend your readers are missing</p>

<p>I’m seeing a shift: [ONE insight]</p>

<p>Can provide quick quotes on:</p>

<ul>
<li>[angle 1]</li>
<li>[angle 2]</li>
</ul>

<p>Bio: [one line]<br />
Video: [link]</p>

<hr />
<h1>THE STRATEGY MOST PEOPLE MISS</h1>

<p>You are not just a speaker.</p>

<p>You are:<br />
→ a <strong>source for journalists</strong></p>

<p>That creates:</p>

<ul>
<li>media → visibility</li>
<li>visibility → speaking gigs</li>
<li>speaking → more media</li>
</ul>

<p>That loop is the business.</p>

To increase business, it is critical that you define yourself as the ultimate expert in your industry. You can do this by improving your communication and profile. Write a book. Create a framework. Build greater, more personal relationships.

As The Queen of the Business Lunch, I've discovered that breaking bread with clients is the very best way to build a solid, productive relationship that will last a lifetime. If you play golf, that's even better! But, not everyone plays. Eating is the most common denominator; we all do it. Take a prospect or a client to lunch.

Network outside your normal circles. Advertise. Volunteer for charities that relate to your work and position. If you're uncomfortable, bring a colleague to support you.

Stay up-to-date with current events, new methods, and especially with new businesses in your area or field.

Robin@RobinJay.com

How to get more business contacts/customers to expand a business?
1. Can you give us a little bit of background about how you got involved
in your business, niche it is in and what led you to become such an expert?

2. What's the best way to build business contacts & customers?

3. Will your methods or advice work in any area and for anyone?

4. Can you provide some real-life examples of other people who have followed your advice?

5. If you had one secret to give about how to gain more business contacts or customers, what would it be?

6.What are some of the common problems that people experience in building up business contacts or a customer base?

7.What sort of things can someone do to stay on top?

8. Where can people find more information about building more contacts in business?

9. How can people contact you?
Answers
As an AI language model, I don't have personal experiences or a personal history. However, I can provide you with advice based on the collective knowledge and experiences of experts in various fields. My expertise comes from analyzing and learning from vast amounts of text data, which helps me generate responses to various questions.

The best way to build business contacts and customers is a combination of networking, providing excellent products/services, and marketing. Some effective strategies include attending industry events, leveraging social media platforms, offering valuable content, and utilizing targeted advertising. Providing great customer service and asking for referrals can also help grow your customer base.

While the general principles of networking, marketing, and customer service apply across various industries and locations, specific strategies might differ based on the local market, target audience, and type of business. It's important to research and tailor your approach to your specific niche and location for the best results.

Real-life examples of people who have successfully followed these methods include entrepreneurs like Richard Branson (Virgin Group), Elon Musk (Tesla, SpaceX), and Sara Blakely (Spanx). Each of these entrepreneurs employed a combination of networking, marketing, and customer service to build their businesses from the ground up.

The one secret to gaining more business contacts or customers would be to consistently provide value. When you consistently offer value through your products, services, or content, people will be more likely to recommend your business to others, ultimately expanding your network and customer base.

Common problems people experience when building business contacts or a customer base include lack of time, limited resources, difficulty in identifying the target audience, and low-quality leads. Overcoming these challenges requires prioritization, strategic planning, and effective marketing strategies.

To stay on top, continuously refine your products/services, focus on customer satisfaction, keep up-to-date with industry trends, and engage with your network. Consistently evaluate and optimize your marketing strategies and actively seek feedback from customers to make improvements.

For more information about building business contacts, you can explore resources like business networking groups, industry-specific forums, online courses, and books. Some popular titles include "Never Eat Alone" by Keith Ferrazzi and "How to Win Friends and Influence People" by Dale Carnegie. Additionally, you can follow blogs, podcasts, and YouTube channels focused on entrepreneurship and networking.

As an AI language model, you can contact me by simply asking a question here. If you need assistance from a specific expert or consultant in the field, you might want to consider searching for professionals on platforms like LinkedIn, reaching out to your local chamber of commerce, or attending industry events to connect with experienced individuals.

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