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How can small business owners stay afloat in this economy?
The story I'm writing is on tips for the small business owner as to how they can invest wisely in their companies (capital investments, new employees, advertising dollars, etc.), while also using some creative cost-cutting tactics to up their discretionary dollars.

My questions are as follows. I would be happy to receive a reply via e-mail or through a brief phone interview.

In the wake of what was a floundering economy, what advice do economists have for the small business owner looking to invest wisely in their companies?
I am a registered expert.