Dr. Kelly Goldsmith is a behavioral scientist who examines people's responses to uncertainty and scarcity, uncovering and explaining seemingly paradoxical effects. She received her doctorate from Yale University in 2009. She was a faculty member at the Kellogg School of Management from 2009-2017, where she received numerous honors and awards for her research and teaching. In 2014, she was named as one of the "Top 40 Most Outstanding B-School Professors in the World Under 40" and one of "Eight Young B-School Professors on the Rise" (Fortune Magazine). In 2017, she joined the Owen Graduate School of Management with tenure. In 2019, she gave at talk at TEDxNashville on her scarcity research, which received wide acclaim. She is frequently asked to comment and present on topics related to the following: scarcity, debt, consumer decision making, scarcity marketing, black friday, and personal financial decision making.