Dr. Manuel Aparicio is the cofounder and CEO of Saffron Technology, a vendor to the national security and defense industries, and the innovation leader in entity and predictive analytics. He holds several patents in neural networks and knowledge management for both IBM and Saffron, and has written several papers on these topics, including editorship of Neural Networks for Knowledge Representation and Inference. Recent publications include ?Learning by Collaborative and Individual-based Recommendation Agents? in the Journal of Consumer Psychology and ?Concepts and Practice of Personalization? in The Practical Handbook of Internet Computing. Interviews and positive reviews of his work have appeared in Infoworld, PC IA, New York Times Magazine, PC Week, AI Expert, Contemporary Psychology, Seybold and Butler Group industry reports, Defense News, AMR Research, and MIT Sloan Management Review. He received his doctorate in experimental psychology from the University of South Florida, specializing in truer, biologically-based neuro-computing, now becoming a new industry for ?real intelligence? and the future of data analysis.