 |
 |
|
|
|
Women in Consulting (WIC) President Linda Popky Offers Nonprofit Marketing Seminar
Redwood City, CA
Monday, February 09, 2009
Women in Consulting (WIC), a collaborative community of professional consultants and small business owners in the San Francisco Bay Area, today announced WIC president Linda Popky will present a pro-bono seminar in support of the American Enterprise class project at Homestead High School. The nonprofit marketing seminar, Promoting Your Non-Profit: How Marketing Can Help You Succeed in Today's Economy, will be held in conjunction with KeyPoint Credit Union from 6 – 8:30 pm on February 25th at KeyPoint's Santa Clara, CA headquarters.
Popky's presentation will focus on how nonprofits can apply simple, cost-effective marketing and branding techniques to build and grow a nonprofit organization in the midst of our turbulent and uncertain economic environment. Founder and president of L2M Associates, Inc., a strategic marketing company, Popky has worked with a wide range of organizations from startups and small businesses to Fortune 500 companies, including Sun Microsystems, Cisco Systems, NetApp, Autodesk, Applied Materials, Tech Data, CompeteNet, Triple Ring Technologies, and NovaRay Systems, as well as many nonprofit organizations and associations. Author of the recently published handbook, Marketing Your Career: Positioning, Packaging and Promoting Yourself for Success, she is also program advisor for San Francisco State University's Integrated Marketing Program and on the advisory board for UC Santa Cruz Extension's Marketing Management Program.
"Promoting nonprofit organizations is never easy," said Popky, "But today's tough economic environment makes it much more challenging to capture attention and raise funds. Our goal is to provide new marketing ideas and perspectives that can be easily implemented by these organizations"
The seminar will be held at the KeyPoint Community Center located at 2805 Bowers Avenue, Santa Clara, CA 95051. Admission is free. For additional information, please visit KeyPoint's website.
The American Enterprise Program
For the past three years, California's Homestead FBLA American Enterprise Chapter has focused on teaching within the local community, particularly at Cupertino Middle School, where Tomorrow's Business Leaders of America has been successfully established. Expanding its mission, the organization now focuses on teaching marketing and other success skills to local nonprofit organizations. In addition to teaching finance, management, public speaking, and other skills to the next generation of leaders, American Enterprise plans on capturing accumulated knowledge and best practices into an informational booklet as a resource to help nonprofits prosper.
About KeyPoint Credit Union
KeyPoint Credit Union is one of the largest credit unions in California with more than $800 million in assets. Founded in Silicon Valley by a group from the American Electronics Association, KeyPoint Credit Union has delivered innovative banking services to its members since its inception in 1979. In 2007, KeyPoint Credit Union became the first financial institution to launch the Facebook Banking Application, garnering Online Banking Report's "Best of the Web" award. More recently, in June 2008, KeyPoint Credit Union was recognized as the "Business Member of the Year" by the Santa Clara Chamber of Commerce & Convention-Visitors Bureau for outstanding commitment to our communities within the heart of Silicon Valley. For more information about KeyPoint Credit Union, visit www.keypointcu.com.
About Women in Consulting
Women in Consulting (WIC) is a vibrant, diverse, and powerful community of consultants and small business owners working to build strong businesses. Founded in the San Francisco Bay Area in 1998, WIC provides its 400+ members and affiliates a forum to connect and share with like-minded professionals. Established as a nonprofit, collaborative community to foster successful businesses for its members, WIC sponsors programs and activities to help members network, improve their skills, and thrive even in a tumultuous economic climate. WIC also provides consulting leadership and support to the community at large. For more information, visit www.womeninconsulting.org
Popky's presentation will focus on how nonprofits can apply simple, cost-effective marketing and branding techniques to build and grow a nonprofit organization in the midst of our turbulent and uncertain economic environment. Founder and president of L2M Associates, Inc., a strategic marketing company, Popky has worked with a wide range of organizations from startups and small businesses to Fortune 500 companies, including Sun Microsystems, Cisco Systems, NetApp, Autodesk, Applied Materials, Tech Data, CompeteNet, Triple Ring Technologies, and NovaRay Systems, as well as many nonprofit organizations and associations. Author of the recently published handbook, Marketing Your Career: Positioning, Packaging and Promoting Yourself for Success, she is also program advisor for San Francisco State University's Integrated Marketing Program and on the advisory board for UC Santa Cruz Extension's Marketing Management Program.
"Promoting nonprofit organizations is never easy," said Popky, "But today's tough economic environment makes it much more challenging to capture attention and raise funds. Our goal is to provide new marketing ideas and perspectives that can be easily implemented by these organizations"
The seminar will be held at the KeyPoint Community Center located at 2805 Bowers Avenue, Santa Clara, CA 95051. Admission is free. For additional information, please visit KeyPoint's website.
The American Enterprise Program
For the past three years, California's Homestead FBLA American Enterprise Chapter has focused on teaching within the local community, particularly at Cupertino Middle School, where Tomorrow's Business Leaders of America has been successfully established. Expanding its mission, the organization now focuses on teaching marketing and other success skills to local nonprofit organizations. In addition to teaching finance, management, public speaking, and other skills to the next generation of leaders, American Enterprise plans on capturing accumulated knowledge and best practices into an informational booklet as a resource to help nonprofits prosper.
About KeyPoint Credit Union
KeyPoint Credit Union is one of the largest credit unions in California with more than $800 million in assets. Founded in Silicon Valley by a group from the American Electronics Association, KeyPoint Credit Union has delivered innovative banking services to its members since its inception in 1979. In 2007, KeyPoint Credit Union became the first financial institution to launch the Facebook Banking Application, garnering Online Banking Report's "Best of the Web" award. More recently, in June 2008, KeyPoint Credit Union was recognized as the "Business Member of the Year" by the Santa Clara Chamber of Commerce & Convention-Visitors Bureau for outstanding commitment to our communities within the heart of Silicon Valley. For more information about KeyPoint Credit Union, visit www.keypointcu.com.
About Women in Consulting
Women in Consulting (WIC) is a vibrant, diverse, and powerful community of consultants and small business owners working to build strong businesses. Founded in the San Francisco Bay Area in 1998, WIC provides its 400+ members and affiliates a forum to connect and share with like-minded professionals. Established as a nonprofit, collaborative community to foster successful businesses for its members, WIC sponsors programs and activities to help members network, improve their skills, and thrive even in a tumultuous economic climate. WIC also provides consulting leadership and support to the community at large. For more information, visit www.womeninconsulting.org
Linda Popky
President
L2M Associates Inc.
Redwood City, CA
650 281-4854
650 780-0386
First Url: Seminar Registration
Second Url: Women in Consulting
