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Toyota’s Problems Explained!
McLean, VA
Thursday, March 04, 2010
FOR IMMEDIATE RELEASE
Toyota's Problems Explained! Outstanding New Book Reveals the Challenges of Globalization McLean, VA – (Release Date 03/04/2010) – Toyota's problems can't be traced to a lack of quality process and rules. Nor can it be connected to a weak CEO. The question that must be ask is not how an organization transfers technological expertise, but how it can transfer organizational philosophy and values from one culture to several other very different cultures. This great auto maker is no longer a Japanese exporter of cars, but a truly global player, sourcing supplies, teaming with partners, and building customer allegiance in every corner of the world. The problem is that these unique corners of the world have differing values, norms and belief systems. They have their own set of values that alter the intent of "what is said" and place the communications into a frame of cultural reference that determines "what is heard". With the complexity of car manufacturing these days, including disconnected component assembly lines, this transference obstacle has consequences far greater than many organizations understand. In today's global reality of ever-changing cultural values, any organization must move proactively and aggressively into customizing its international and globally-interacting domestic operations. If it doesn't modify the organization's structure and processes to stay aligned with diverse cultural values and norms, the consequences can be disastrous. Toyota is a perfect example. Re-designing any operational model for global success takes the application of thoughtful research, creative thinking, and intelligent analysis. Additionally, it takes a flexible and global mindset. It's not making one big change, but many smaller changes that continuously shift and reprioritize as the global environment changes. Organizations must throw away all false beliefs, biases, prejudices and assumptions it possesses – finding and strategically planning on a foundation of realistic and measurable knowledge. In their new book, The Cultures in the Cubicles: The Power of Cultural Diversity in the Global Organization, authors Robert A. Simpkins and Behnaz S. Paknejad reveal the challenges and opportunities for any globalizing organization as it expands around the world. As a follow on to their previous book, The Global Crosswinds of Change, where they explained how change impacts organizations, The Cultures in the Cubicles takes the subject to a truly global perspective. This outstanding book, written by two of the world's most respected writers, speakers and organizational advisors, breaks it all down, giving organization the ability to succeed today and the power to predict tomorrow in the global environment! For more information about The Cultures in the Cubicles, go to www.theculturesinthecubicles.com. For more information about their previous book, The Global Crosswinds of Change, go to www.theglobalcrosswindsofchange.com. Both of these outstanding books, as well as others by these authors, are available worldwide through all major resellers, including Amazon, Barnes & Noble, Borders, Eurospan, Waterstone's, Foyles, Blackstone, Flipkart, Alibris, Infibeam, Fishpond, Booktopia, A1Books, Odyssey360, Tower, The Nile, and so many more. About the Authors Robert A. Simpkins and Behnaz S. Paknejad are acclaimed international advisor and organizational educator, focusing on the development of planning professionals to maximize their capabilities in the domestic and global environment. Their expertise is in the functions of globalization, leadership, merger and acquisition integration, strategic planning / strategic management, change management, cross-cultural assimilation, sales and sales management, competitive intelligence, communications, and cross-organizational effectiveness. They have advised on and deployed performance improvement initiatives in more than fifty-one different countries around the world and all across the United States. Mr. Simpkins and Ms. Paknejad have been published by Competitive Intelligence Magazine, the Journal of Business Strategy, Employment Relations Today, Emerald Press, and the American Management Association. Additionally, they have been interviewed on CNN International, MSNBC International and dozens of radio talk shows. Their earlier books include the highly successful Not Another Pretty Binder: Strategic Planning That Actually Works (HRD Press) and Secrets of Great Sales Management: Strategies for Enhanced Performance Robert A. Simpkins
President
Global Crosswinds, LLC
McLean, VA
202-262-6131
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