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The New Rules of Press Releases: How to Write Them for Consumers, Not Only for Journalists
Port Washington, WI
Friday, July 20, 2007
The New Rules of Press Releases: How to Write Them for Consumers, Not Only for Journalists will be from 1:30 to 4 p.m. Participants will learn:
--How the new rules of press releases have changed. --The 6 parts of a press release, including the one critical part that many people skip. --The 3 types of press releases, and when to use each for maximum online and offline promotion. --The one press release strategy that too many people overlook. --How to write press releases for the search engine spiders and get massive amounts of website traffic. --An example of a press release that generated a huge contract for a consultant, and how his PR person wrote it. --Tips for proofreading press releases so they are error-free. --The best press release distribution services. --7 things to do after sending a press release to get maximum exposure. Registration is $97 for each workshop, or $147 for both. Register at http://PublicityHound.net/Norfolk or call Chris Buffaloe at 262-238-0868 or Joan Stewart at 262-284-7451. Stewart, also known as The Publicity Hound, publishes "The Publicity Hound's Tips of the Week," an electronic newsletter that has more than 30,000 subscribers worldwide. Subscribe at her Web site at http://www.PublicityHound.com Joan Stewart
The Publicity Hound
Port Washington, WI
262-284-7451
262-284-1737
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