Riverside, CT

Wednesday, August 25, 2010

- Gustavo Razzetti, former President of GlobalHue NY and former CEO of Euro RSCG Latino NY is launching a strategic consulting firm.

- StrategicSense will help clients enhance growth and shareholder value capitalizing on the opportunities presented by today's dynamic multicultural America.

August 25, 2010, New York – Gustavo Razzetti, a veteran agency manager and strategist, has announced the launch of his strategic consulting firm, StrategicSense http://strategicsense.net). He will help bridge the gap between advertising agencies and marketers that want to grow their business capitalizing on the opportunities presented by today's dynamic multicultural America.

Services will be focused on: Multicultural Opportunity, Multicultural Strategy & Agency Management.



"Clients are well aware that if they want to grow their business, multicultural is the way to go," said Gustavo Razzetti "but they need strategic consulting that they are not getting from their ad agencies. My role as a consultant is to bridge that gap providing an objective appraisal and recommendation."

The same as clients, Advertising agencies are trying to benefit from this growing market and win more multicultural assignments.

"General Market agencies encourage consolidation, Multicultural shops fight back and defend their role as specialists. But what's their value proposition? As a consultant that's been in their shoes, I can help them become more relevant to client's current needs" added Razzetti.

Who can benefit from these services?

Ad Agencies:

• Mid-size shops that are planning to develop their multicultural capabilities
• General Market agencies with existing multicultural capabilities that are rethinking their long-term approach
• Multicultural agencies that need advice on how to take their business to the next level by growing their digital offering or new business development dealing in a consolidation mood

Advertisers:

• Companies that are re-thinking their mid and long-term approach to the Multicultural market
• Marketers looking for advice on how to maximize their relationship with their multicultural agencies

Read more in http://strategicsense.net

About Gustavo Razzetti

Razzetti's career is marked by extensive experience in marketing and digital to the U.S. Hispanic and

Latin American markets, working with top consumer brands such as DIRECTV, Walgreens, Verizon,

Nestlé, Chivas Regal, General Motors, Coca-Cola and BBVA. He previously served as President of

GlobalHue NY, CEO of EURO RSCG Latino, NYC, Chairman & CEO of Euro RSCG Puerto Rico, CEO of

Euro RSCG Argentina. Prior to that, Razzetti was CEO and founding partner of WhyNet - the #1

interactive agency in Argentina. He also spent 6 years at McCann Erickson as EVP Account and

Strategic Planning, being a key agent in the agency's jump from #9 to #1 position. Razzetti has

received recognitions that include Gran Prix AMBA, Euro RSCG's CBI Award and Strategic Planning

Director of the Year, McCann Erickson. Many of the campaigns he strategically led won Clio, New York

Festival, London, FIAP awards among others.

Contact information:

Gustavo Razzetti, President

gustavo@strategicsense.net

http://strategicsense.net

203-249-4541

Photos available upon request

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Gustavo Razzetti

President

StrategicSense

Riverside, CT

203 249 4541