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One Book Top MBAs Can’t Do Without
Lewisville, TX
Thursday, August 23, 2007
Kiss Theory Good Bye
One Book Top MBAs Can't Do Without
Kiss Theory Good Bye and Kiss the Real World Hello
Dallas, TX, August 23, 2007 – Before you're weighted down with anymore textbooks on business theory that leave you wondering how to "apply" them in the real world, pick up a copy of the only book top MBA grads rely on to produce exceptional results and get ahead.
A recent survey of 133 top executives at firms in the U.S., U.K., France and Germany by Egon Zehnder International, an executive search firm, revealed that only 20% of the executives surveyed said that an MBA prepares people to deal with the real-life challenges that a manager must face. Among the executives surveyed, 40% hold an MBA themselves.
Now more than ever, graduating MBAs need to hit the ground running. Employers expect an immediate return on their investment measured in terms of improved performance and profit
Bob Prosen's award-winning business best-seller "Kiss Theory Good Bye" replaces management theory with battle proven tools and tactics MBAs can use immediately to rapidly improve bottom line results in any company.
"Having taught the nation's only MBA course on business execution at The University of Texas at Dallas through the Prosen Center I'm committed to helping MBA grads advance their careers by providing them with proven real world tools for enacting powerful changes the very first day on the job," says Prosen.
Bob Prosen's outstanding management book "Kiss Theory Good Bye", is a Book of the Year award winner, IPPY Silver award winner and was named Best Business Management Book by Best Book Awards 2006.
Prosen will be the featured speaker at the September 2007 Chief Executives' Roundtable through the Rawls College of Business at Texas Tech University.
Previous speakers include George Stephanopoulos and Brad Anderson, CEO of Best Buy.
Bob Prosen spent 25 years as an executive with top global companies including AT&T, Sprint, Hitachi, NCR and Sabre. More of Bob's tips and tools can be found on his web site – www.bobprosen.com.
If your audience is interested in fresh, unfiltered discussion about what it takes to be a top performer at work and have a balanced personal life, contact Nettie Hartsock, Media Director – nettie@nettiehartsock.com or phone 512-396-1067 to schedule and interview.
"Most management/leadership books I read are confusingly complex and deliver no actionable information. Bob's book is the exception. It lays out a nuts-and-bolts map for successful execution in any business." — KEN MAY, President and Chief Executive Officer, FedEx Kinko's
"There have been many books on business leadership. However, Prosen takes the intangible and dissects it into a very precise recipe for success. I really enjoyed the comprehensive and no nonsense approach and, in fact, would make a great MBA text" - PETER THONIS, Senior Vice President, Verizon
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Kiss Theory Good Bye and Kiss the Real World Hello
Dallas, TX, August 23, 2007 – Before you're weighted down with anymore textbooks on business theory that leave you wondering how to "apply" them in the real world, pick up a copy of the only book top MBA grads rely on to produce exceptional results and get ahead.
A recent survey of 133 top executives at firms in the U.S., U.K., France and Germany by Egon Zehnder International, an executive search firm, revealed that only 20% of the executives surveyed said that an MBA prepares people to deal with the real-life challenges that a manager must face. Among the executives surveyed, 40% hold an MBA themselves.
Now more than ever, graduating MBAs need to hit the ground running. Employers expect an immediate return on their investment measured in terms of improved performance and profit
Bob Prosen's award-winning business best-seller "Kiss Theory Good Bye" replaces management theory with battle proven tools and tactics MBAs can use immediately to rapidly improve bottom line results in any company.
"Having taught the nation's only MBA course on business execution at The University of Texas at Dallas through the Prosen Center I'm committed to helping MBA grads advance their careers by providing them with proven real world tools for enacting powerful changes the very first day on the job," says Prosen.
Bob Prosen's outstanding management book "Kiss Theory Good Bye", is a Book of the Year award winner, IPPY Silver award winner and was named Best Business Management Book by Best Book Awards 2006.
Prosen will be the featured speaker at the September 2007 Chief Executives' Roundtable through the Rawls College of Business at Texas Tech University.
Previous speakers include George Stephanopoulos and Brad Anderson, CEO of Best Buy.
Bob Prosen spent 25 years as an executive with top global companies including AT&T, Sprint, Hitachi, NCR and Sabre. More of Bob's tips and tools can be found on his web site – www.bobprosen.com.
If your audience is interested in fresh, unfiltered discussion about what it takes to be a top performer at work and have a balanced personal life, contact Nettie Hartsock, Media Director – nettie@nettiehartsock.com or phone 512-396-1067 to schedule and interview.
"Most management/leadership books I read are confusingly complex and deliver no actionable information. Bob's book is the exception. It lays out a nuts-and-bolts map for successful execution in any business." — KEN MAY, President and Chief Executive Officer, FedEx Kinko's
"There have been many books on business leadership. However, Prosen takes the intangible and dissects it into a very precise recipe for success. I really enjoyed the comprehensive and no nonsense approach and, in fact, would make a great MBA text" - PETER THONIS, Senior Vice President, Verizon
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Bob Prosen
Kiss Theory Goodbye
Lewisville, TX
972-899-2180
First Url: The Prosen Center
