Wednesday, October 7, 2009

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 Will Marre, founder of REALeadership Alliance, announces a revolutionary leadership training workshop that presents a new leadership paradigm for a sustainable future.

Will Marre, leadership training expert and CEO of REALeadership Alliance, a sustainability consulting firm, announces a new leadership training workshop called REALeadership: Growing Your Business and Saving the World at the Same Time. Marre draws on his over thirty years experience with clients such as Johnson and Johnson and Nike to change leadership training at its foundation.

According to Marre, most leaders today are ill prepared to break beyond brute-force personal effort to win and keep business because they have only been trained in skills and competencies that are simply inadequate to deal with the raging complexities of the 21st century. In "New Leadership Training for Strategic CSR" Marre discusses how today threats and opportunities of new technologies, demands for social responsibility, challenges of sustainability and shifting values of employees and consumers have changed the requirements of effective leadership. He states, "Business-as-usual is simply unsustainable and many great organizations are suffering. But there is a clear new path through the jungle of competition and confusion that world-leading companies and fast-moving innovators are trailblazing."

In his two-day workshop Marre challenges leaders with a new leadership paradigm based on turning ideas into value instead of things into money, a new business model focused on creating unique value, a new innovation process that reduces costs and waste and invents new services and products, and a new marketing model that goes beyond branding to engaging customers in virtuous cycle of "active advocacy."

Marre states, "Today there is an unprecedented opportunity for organizations to break away from their competitors and create new value, new products and new customers. But it won't come by trying harder using the same thinking that's brought us here. What's needed is REALeadership."

For information regarding REALeadership leadership training contact Candie Perkins, cperkins@realeadership.com.

About REALeadership Alliance:

The REALeadership Alliance was founded by Will Marre to drive worldwide sustainable abundance by inspiring leaders with game-changing business ideas they act on. Through his REALeadership framework, Marre helps transform leaders and organizations by equipping them with principles and practices of socially strategic capitalism to create unique value and a triple bottom line business engine. For more information please visit www.Realeadership.comRealeadership.com.

For more information on Will Marre, please visit WillMarre.com. You can also follow Marre on Twitter (@WillMarre) and Facebook or read his daily blog, The Greatest Thing at ThoughtRocket.com/blog. His new book, Save the World and Still Be Home For Dinner (Capital Books), is available now at Amazon.