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Guerrilla Marketing Author Available To Comment on the Latest Taco Bell PR Event
Wheaton, IL
Thursday, October 25, 2007
Guerrilla Marketing Author Available to Discuss Latest Taco Bell National PR Campaign Involving Major League Baseball
-Will Taco Bell Add Fast Food Market Share Again –
Taco Bell Corp. will give a free taco to everyone in America if any player steals a base in the 2007 Major League Baseball World Series.
The fast-food chain, a subsidiary of Louisville-based Yum Brands Inc., on Monday unveiled the promotion, called "Steal a Base, Steal a Taco," which will run through the best-of-seven match up.
Al Lautenslager, Author of Guerrilla Marketing in 30 Days and Guerrilla Marketing in 30 Days Workbook, states that guerrilla marketing does in fact look for creative, unconventional ways to promote products and services, companies and people. Taco Bell is always coming up with something. Their campaign is definitely unconventional.
This best-selling author is available to comment on this story today.
"Millions and millions of people will be watching the Series and hopefully tuning in to see when they are going to get their taco," said Taco Bell spokesman Rob Poetsch.
There has been at least one stolen base in every World Series matchup since 1990. When the first base is stolen, the unit of Yum Brands Inc, will announce a Tuesday afternoon when consumers will be able to walk into the chain's participating 5,800 outlets and ask for a free taco. Anyone who walks into a participating outlet during the give-away period would be eligible for a free taco.
Taco Bell has used similar PR awareness when the Russian space ship MIR was to land and splash down in 2001. Taco Bell put out its target in the Indian Ocean and proclaimed a free taco for everyone in America if MIR hit their target.
"This type of PR and marketing is definitely Guerrilla Marketing; marketing using time, energy and imagination and not a lot of money," states Lautenslager.
This best-selling author is available to comment on this story today.
About Al Lautenslager
Al Lautenslager is the best-selling co-author of Guerrilla Marketing in 30 Days and The Ultimate Guide to Direct Marketing. He is a sought after speaker on marketing, business networking and opportunity in addition to being a featured business coach for the online version of Entrepreneur Magazine. He is also on the small business panel for USA Today, the owner of The Ink Well, a commercial printing company in Wheaton, IL, and the principal of Market for Profits, a marketing consulting and coaching firm in Chicago, IL. Al is media trained. Interviews are being scheduled now at al@market-for-profits.com, his direct line 630-740-1397 or through his publicist Mary Reed, 512-441-5212.
About the 2007 MLB World Series Championship
The World Series is the culmination of Major League Baseball's postseason. Beginning in October, the winners of the American League and National League pennants compete for the championship title played in a best-of-seven series. The American League team will have home field advantage based on the League's victory of this year's MLB All-Star Game®. The 2007 "Fall ClassicTM" will be its 104th installment.
Source: Taco Bell website
About Taco Bell Corp.
Taco Bell Corp. ("Taco Bell"), based in Irvine, California, is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as Crunchwrap Supreme®, in addition to a wide variety of Big Bell Menu® items. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S. Source: Taco Bell website
-Will Taco Bell Add Fast Food Market Share Again –
Taco Bell Corp. will give a free taco to everyone in America if any player steals a base in the 2007 Major League Baseball World Series.
The fast-food chain, a subsidiary of Louisville-based Yum Brands Inc., on Monday unveiled the promotion, called "Steal a Base, Steal a Taco," which will run through the best-of-seven match up.
Al Lautenslager, Author of Guerrilla Marketing in 30 Days and Guerrilla Marketing in 30 Days Workbook, states that guerrilla marketing does in fact look for creative, unconventional ways to promote products and services, companies and people. Taco Bell is always coming up with something. Their campaign is definitely unconventional.
This best-selling author is available to comment on this story today.
"Millions and millions of people will be watching the Series and hopefully tuning in to see when they are going to get their taco," said Taco Bell spokesman Rob Poetsch.
There has been at least one stolen base in every World Series matchup since 1990. When the first base is stolen, the unit of Yum Brands Inc, will announce a Tuesday afternoon when consumers will be able to walk into the chain's participating 5,800 outlets and ask for a free taco. Anyone who walks into a participating outlet during the give-away period would be eligible for a free taco.
Taco Bell has used similar PR awareness when the Russian space ship MIR was to land and splash down in 2001. Taco Bell put out its target in the Indian Ocean and proclaimed a free taco for everyone in America if MIR hit their target.
"This type of PR and marketing is definitely Guerrilla Marketing; marketing using time, energy and imagination and not a lot of money," states Lautenslager.
This best-selling author is available to comment on this story today.
About Al Lautenslager
Al Lautenslager is the best-selling co-author of Guerrilla Marketing in 30 Days and The Ultimate Guide to Direct Marketing. He is a sought after speaker on marketing, business networking and opportunity in addition to being a featured business coach for the online version of Entrepreneur Magazine. He is also on the small business panel for USA Today, the owner of The Ink Well, a commercial printing company in Wheaton, IL, and the principal of Market for Profits, a marketing consulting and coaching firm in Chicago, IL. Al is media trained. Interviews are being scheduled now at al@market-for-profits.com, his direct line 630-740-1397 or through his publicist Mary Reed, 512-441-5212.
About the 2007 MLB World Series Championship
The World Series is the culmination of Major League Baseball's postseason. Beginning in October, the winners of the American League and National League pennants compete for the championship title played in a best-of-seven series. The American League team will have home field advantage based on the League's victory of this year's MLB All-Star Game®. The 2007 "Fall ClassicTM" will be its 104th installment.
Source: Taco Bell website
About Taco Bell Corp.
Taco Bell Corp. ("Taco Bell"), based in Irvine, California, is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as Crunchwrap Supreme®, in addition to a wide variety of Big Bell Menu® items. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S. Source: Taco Bell website
Al Lautenslager
Author, Speaker, Entrepreneur, Business Owner,
Certified Guerrilla Marketing Coach
Wheaton, IL
630-871-0085
First Url: Refer for Speaking, Consulting and Coaching
